The chapter aims to build awareness of licensing as a way of expanding and extending brands and businesses. Licensing is a very important model for operating globally, and thus the efforts would be focused around developing the industry in the region.
The chapter has been functioned to liaise with Indian government bodies, authorities and agencies for multiple issues and concerns pertaining to licensing like IP protection, infringements and so on. It is estimated that in the next 2-3 years, some 40% of the major global licensing players will want to enter Indian market and LIMA is hoping to play a significant role.
India is the market with amazing potential and holds high strategic importance for global companies. By encouraging mutually advantageous relationships, LIMA India Chapter is helping to open up these opportunities and support the growth of emerging licensing communities.
The mission of LIMA is to foster the growth and expansion of licensing. LIMA represents the interests of its membership worldwide by providing a forum for networking, serving as a source of education and information, establishing standards of ethical and professional conduct, and recognizing excellence and achievement in the industry.
LIMA works to achieve these goals by, among other activities:
Staging educational and social events that foster industry knowledge and exchange of business information and contacts;
Serving as public advocates for the business of licensing globally through public speeches, authoring articles and a wide range of other public relations activities;
Developing industry numbers and other support information;
Creating and publicizing an industry code of conduct;
Organizing and publicizing the LIMA Licensing Industry Excellence Awards, which annually recognize high achievement within the licensing community
Founded in 1985, LIMA is the worldwide trade organization for the licensing industry. LIMA’s main objective is to work together with licensors and licensees for the advancement of professionalism in licensing through research, national and international seminars, trade events and publications.
With members in 35 countries, LIMA has offices in New York (headquarters), Hong Kong, London, Munich, Shanghai and Tokyo, and representatives in Croatia (covering Central and Eastern Europe), India, Italy, and Spain (covering Spain and Portugal).
LIMA members enjoy access to a wide variety of activities, information and benefits, such as networking events, educational seminars and webinars, research and news reports, and business discounts.
LIMA is a proud sponsor of the annual Licensing International Expo, Brand Licensing Europe, LIMA Licensing Market (Munich), Day of Licensing (Cologne), Licensing Asia (Tokyo), Shanghai Licensing Pavilion, Dubai Character Fair, Seoul Character Fair and the Hong Kong Licensing Show.
In addition, LIMA offers ways to jump start a career in licensing through its Certificate in Licensing Studies (CLS) program, which is the only educational course specifically designed to prepare professionals to succeed in the ever-changing licensing industry, and the FLIP (Future LIMA Industry Professionals) program offering support and networking for industry newcomers.