Blackmagic Design has announced that Little Red Ants Creative Studio did provide colour correction for a new Uber Vietnam television commercial (TVC) using DaVinci Resolve.
The growing Singapore based production house has been responsible for producing multiple TVCs from various sectors – military, public service, fast moving consumer goods (FMCG), and more. Choosing to color all their projects in DaVinci Resolve, Little Red Ants Creative Studio has grown from strength to strength to be one of the most trusted names in post-production in the region.
August 18, 2017 marked three years of Uber in Vietnam. In 2014, Uber started with Ho Chi Minh City. Since then, Uber’s service has been expanding fast and now offers rides in Hanoi and Ho Chi Minh City through multiple choices of safe and affordable modes of transportation (uberX, uberMOTO, UberBLACK and UberSUV).
It has created hundreds of thousands of job opportunities. The new television commercial campaign celebrates the growth of Uber in Vietnam by tracing the trips of every day Vietnamese and showing how Uber is the best way to get around.
“Uber wanted to show that their service spanned all types of scenarios and situations, hence, we had to juggle with day, night, magic hour scenes, indoors, outdoors and even inside the vehicles. So it was a mishmash of lighting conditions and trying to make the piece coherent. Utilizing masks and the extremely powerful tracker in DaVinci Resolve, along with the robust color tools, allowed us to selectively alter and tweak shots so that they matched from scene to scene along,” explains Darren Tan, owner of Little Red Ants Studio.
“At Little Red Ants, we believe good ideas and great people create the best works. Together with our clients, we constantly seek new ways to deliver top visual content. We rely on DaVinci Resolve as our go-to color grading software because of the incredibly powerful set of tools that allow us to add finesse with color,” adds Tan.