In an effort to capitalise on ad-based video on demand (AVOD) dollars within YouTube’s streaming services, German brand management and media company m4e is in plans to upload its complete catalogue of kids and family programmes on YouTube.
The company has already digitised more than 5,000 videos on YouTube representing more than 2,300 episodes from kids- and family-based series including Mia and Me (pictured), Wissper, Beatrix Girls and The Beginner’s Bible.
The videos, according to the company, have generated more than 500 million views to date. Most of the content is watchable on m4e’s new Made 4 Kids TV YouTube channel.
M4e’s enhanced commitment to AVOD growth follows the company’s takeover by Belgian production company Studio 100 earlier this year.