In its zest to expand its digital reach, Marvel Entertainment has got into a partnership with digital comics platform Madefire. The partnership will see a wide selection of Marvel titles available for the first time via the top-rated Madefire app.
Titles that have been added to Madefire’s catalogue include Avengers vs. X-Men, Civil War, Hulk: Planet Hulk and Amazing Spider-Man: Worldwide Vol. 1. These titles will be available across a number of devices including web, tablet, smartphone, game consoles and set-top boxes.
The partnership adds to a selection that already tops 30,000 comics, graphic novels and motion books.
In a statement, Marvel president Dan Buckley said that the company was “truly excited to bring our fans closer to the Marvel brand by adding our feature collections and graphic novels to Madefire,” adding that Madefire’s platform “is the perfect addition to our digital portfolio. Their award-winning technology is an excellent complement to that portfolio allowing us to reach more fans and broaden our digital comics offering.”
Launched in 2011, Madefire is a digital publishing platform with an impressive creative pedigree. Not only is Liam Sharp, recently an artist on DC Entertainment’s Wonder Woman, one of the company’s founders, but its board of advisors includes both Watchmen co-creator Dave Gibbons and Bill Sienkiewicz whose résumé includes groundbreaking collaborations with Chris Claremont and Alan Moore.
Additionally, regular digital editions of print comic books, the company is also known for its Motion Books format, which adds multimedia elements to the narrative.