Saturday, November 18

Mattel’s Thomas & Friends enjoying great viewership in China

Mattel

Last Sept 22, Mattel got into the family CGI feature-length special Thomas & Friends: The Great Race across China covering 23 provinces and more than four thousand cinemas.

Thomas

One notable factor in the theatrical debut was the introduction of the franchise’s first Chinese character Yong Bao.

The film sees Thomas go on a new adventure at the Great Railway Show where he comes across a bunch of new characters that represent other countries including Yong Bao of China, Axel of Belgium, Raul of Brazil, Ivan of Russia, Etienne of France, Gina of Italy, Rajiv of India and Shane of Australia among many others.

Thomas & Friends: The Great Race has already been released in Mandarin-dubbed format with translation and dubbing provided by Huaxia Film Distribution Co. Ltd. The feature will continue to screen until China’s Golden Week in October.

The feature has already enjoyed successful theatrical releases in several other countries such as the United Kingdom, Singapore, Hong Kong, Mexico, New Zealand, Australia and for the first time ever Italy.