MEAI and ESC will host a major B2B event for the M&E industry bringing International buyers in Jan 2018

IMEC

Media and Entertainment Association of India (MEAI), in association with ESC (Electronics & Computer Software Export Promotion Council), has announced a brand new focused and closed door B2B event for the media & entertainment industry.

Branded as IMEC (Indian Media & Entertainment Conclave), the event will have  20+ international buyers at its venue, silicon city Bangalore on 24 and 25 January 2018. The event will be co-located with Indiasoft 2018 for the first time ever at Palace Grounds, Bangalore.

Including AVGC, live action, TV series, movies and more, IMEC indeed will be a big boost for India’s media and entertainment industry. SMEs especially will benefit by having a chance to pitch and sell their content here in India without having to spend money to go abroad.

Indiasoft is an international B2B networking event organized every year by ESC India to bring global buyers and Indian IT companies under one platform.

Animation Digital Digest spoke to MEAI secretary Ankur Bhasin, who having been a part of ESC and MEAI both, has been able to bring both the associations to work together for co-locating a media and entertainment event. According to him, IMEC 2018 will run parallel to Indiasoft but will have a different format than the exhibition format of Indiasoft. The focus at “Indian Media and Entertainment Conclave 2018” this time will be on CIS and ASEAN countries who have showed keen interest in procuring Indian content.

MEAI Secretary Ankur Bhasin
MEAI Secretary Ankur Bhasin

MEAI secretary Ankur Bhasin commented “ESC has been in the forefront of the IT industry and as an ambassador for it, I have been a part of many of their initiatives.”

He added, “It is indeed a privilege and pleasure that MEAI and ESC are joining hands to bring this event to Bangalore. I am sure that this partnership is only the beginning of a wide range of initiatives that are in the pipeline.”

Ankur also said that he will be giving us the details of the buyers as well as the registration process very soon. Their team is working on the whole event with a lot of enthusiasm and endeavor.

DK Sareen, Executive Director, ESC  said, ” We are happy to bring on board MEAI for the 18th edition of Indiasoft being held in Bangalore.ESC has pioneered this event which is emerging as a big ticket IT event bringing 400 buyers from 60+ countries and 200+ IT companies across the country.”

ESC_logo

“MEAI’s association will bring a special flavour and thrust to the event in giving more importance to the media and entertainment, one of the fast-growing segments in the IT service segments. Indeed, it is a win-win situation for both organizations “, added DK Sareen.

Good news for buyers and pitchers again after the Bengaluru B2B AVGC Summit 2017, as MEC 2018 will be an event of the similar lines. It  shows the upsurge of  international interest in Indian content these days!

The recently successfully concluded Bangalore B2B AVGC summit on 16 and 17 November 2017 was organised by the Karnataka Govt. in association with ABAI which brought in a lot of international buyers to the summit.

Stay updated with Animation Digital Digest for more news on this mega event. It will definitely see a lot of international deals being signed and major development happening in the media and entertainment industry!