With mobile gaming stalwarts getting unified, Chinese markets are about to feel some smart touch to their mobile games…
Minecraft heads to China following a fresh deal between Microsoft and software publisher NetEase.
The five-year pact will see Mojang develop PC and mobile versions of the game, which have been designed dedicatedly for the Chinese mass markets.
“We’ll always embrace opportunities to bring Minecraft to new players around the world, widening our community, and giving us a new perspective on our game,” said Jonas Martensson, CEO of Mojang
“NetEase understands our long-term vision for Minecraft and supports Mojang’s ideals, so we’re delighted to have them on board. We look forward to welcoming China’s builders and adventurers to the world of Minecraft.”
William Ding, CEO and founder of NetEase, added: “We are excited to bring Minecraft to Chinese audiences, and expect our large online community to embrace this preeminent game.
“With our deep understanding of the Chinese market and our ability to successfully launch world-renowned online and mobile games, we offer a strong platform for the introduction of Minecraft to China’s vast user base.
He further added: “We believe this cooperation could leverage the strengths of both Mojang and NetEase, as well as provide the world’s largest audience with a superior user experience.”