Moving Images Film Academy 2017 round-up

Mifa

Below is a round-up of the trends that were spotted, views on the licensing and retail industry and of course, exciting client news, the announcement of the newest clients like Yildiz Holding’s Godiva, McVitie’s, Flipz and Turtles brands, and Activision’s ‘Call of Duty’ as well as the expansion of Energizer’s licensing program at the recently held  Mifa 2017.

A meaningful achievement for the Mifa where everything this year was bigger and greater responding to the needs of even more participants, as many as 3,000 professionals from 74 countries gathered at the Annecy International Film market in its new dimension.

This record attendance was echoed on the Festival side as well as Annecy 2017 surpassed the symbolic milestone of 10,000 accreditions.

“We feel like we’ve really broken down a barrier this year by giving the Mifa a new dimension. It’s a new dimension because of the surface area with over 1,000 m² extra space, a new structure for the exhibitors and also by the number of accreditations and the multiplication of meeting opportunities set up during this (now) 4-day-long Market,” said CITIA managing director, head of economic development & Mifa, Mickaël Marin.

The 1st Mifa campus in particular which was conceived as a special day for young creatives and students attracted over 1,300 participants and we’re very pleased about that. All of the signs seem to say that we’ve pulled off the real challenge that we set for ourselves a year ago. And I must admit that I’m very proud that we managed to preserve the quality of our welcome conditions, which is also one of our trademarks,” he added.

As far as the recruitment sessions were concerned, over 900 applicants were invited to take part in 75 sessions.

Over 60 studios of high standing like Illumination MacGuff, Pixar, Laika, ILM, Cartoon Network Asia, Mikros Animation, Xilam and TeamTo met the best young professionals in the market from all over the world (56% French, 37% European, 7% non-European).

A few proclamations that back up these very positive market trends were as follows:

  • The announcement of a plan of action favouring European animation from Europe Créative
  • Commitments from broadcasters: France Télévisions, CANAL+, Lagardère Active, Disney Channel and more reaffirmed their investment among animation professionals by presenting the different projects they’ve signed on for.
  • The assessment-forecast 2016/2017 from the SPFA was positive for French production
  • 41 meetings gave us the chance to discover the creative or technical processes used by major studios and to hear from creatives about their latest work.

Mifa & Variety’s Animation personality of the year Award went to a pair of distributors: Marc Bonny from Gebeka Films and Eric Beckman from GKIDS. Created in partnership with Variety in 2015 to celebrate 30 years of the Mifa, this award aims to shine the spotlight on figures who have contributed to the evolution of the animation industry through their work, commitment and way of thinking.

After Chris Meledandri from Illumination Entertainment, the Aardman duo, Peter Lord and David Sproxton, these distributors whose work and risk-taking have allowed animation to conquer new territories were given this award this year:

  • Marc Bonny, CEO and Founder of Gebeka Films, behind several animated hits (Kirikou and the Sorceress, My Neighbor Totoro, Louise en hiver, My Life as a Courgette…).
  • Eric Beckman, CEO and Founder of GKIDS, who has also contributed to the success of several films (Ernest & Celestine, Approved for Adoption, April and the Extraordinary World…).

A premium video library

17,600 files and over 4,600 videos were consulted at the Mifa’s 2017 video library, onsite, online and on the mobile app. as follows

  • Feature film: A Silent Voice, Naoko Yamada, Japan
  • Short film: A Photo of Me, Dennis Tupicoff, Australia
  • Graduation film: 69SEC, Laura Nicolas, Belgium
  • TV series: Bat Pat, Spain/Italy
  • TV special: Vanille, Guillaume Lorin, France

Accessible to all Mifa badgeholders, the video library is meant to promote the supply and demand of projects or productions for TV, cinemas, short film and new broadcasting platforms. It will remain open until the end of December.