NBCUniversal has disclosed its first wave of theme park plans that capitalise on its 2016 acquisition of DreamWorks Animation.
Accordingly, a brand-new DreamWorks Theatre attraction that will open at Comcast-owned Universal Studios at Hollywood in 2018.
Created in partnership with Universal Creative and DreamWorks’ Artists, a Kung Fu Panda multi-sensory adventure featuring state-of-the-art projection mapping and LED lighting effects will be the theater’s first branded experience in the newly designed venue.
Other yet-to-be-announced DreamWorks characters will be featured in their own immersive attractions at the theater.
Prior to the theatre’s opening, new DreamWorks costumed characters from Kung Fu Panda, Madagascar, Trolls and Shrek will head to Universal Studios Hollywood this summer for fan meet-and-greets and photo opportunities.
The launch of DreamWorks Theater comes as NBCU looks to keep up with theme park leader Disney that recently beat its Q2 profit estimates due to gains in its parks and resorts business. The revenue uptick was largely driven by the opening of Shanghai Disney Resort and better results at the House of Mouse’s US theme parks.
Not to be outdone, Comcast saw its 2016 Q4 sales increase due to a 32.1% revenue spike for its NBCUniversal theme parks division.