Thursday, November 23

Netflix calls for a third season of True and the Rainbow Kingdom

Netflix

Netflix has called for a third season of its original kids series True and the Rainbow Kingdom.

The toon has been produced by Toronto-based Guru Studio in association with Pharrell Williams’ label, I am OTHER, as well as fine art collective FriendsWithYou and animation studio Home Plate Entertainment.

Rainbow

True and the Rainbow Kingdom follows eight-year-old True and her best feline friend as they work to solve problems by activating the powers of a wishing tree.

A second season of the show is currently in production and is likely to open on Netflix in 2018.

The third season pickup follows Guru’s appointment of Norwood, Massachusetts-based toyco Toy State as master toy licensee for the series.

The deal, which encompasses figures, role play, plush, playsets and dolls, was brokered by the IP’s exclusive licensing agency Brand Central last month. Toy State is expected to roll out the first wave of True and the Rainbow Kingdom products in fall 2018.