Looks like Disney and Netflix are going to part ways sooner or later.
With Disney moving close to have its own over-the-top (OTT) streaming service, it won’t need Netflix forever, it is understood.
Then in that eventuality, the question that will come to mind would be what would Disney decide to do?
The outcome could vary from taking all its content and putting them up on its (Disney branded) OTT service, to leaving some content on Netflix such as the Marvel superhero shows.
Way back on December 4, 2012, Netflix and The Walt Disney Company had in a joint press release announced a multi-year agreement for Netflix to become the exclusive subscription outlet in the U.S. for films from Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, and Disneynature starting with 2016 theatrical releases.
The release of Disney shows on Netflix coincided with fantastic success for the streaming service. Since the announcement of the bonding between the two, the stock of Netflix shot up more than 1000%.
Not all of that increase is attributable to Disney, but the Disney content is a great attraction that likely generates new subscribers and helps retain the current Netflix audience.
Then, in separate deals, it was also announced that Netflix would receive some of Disney’s catalogue of shows and direct-to-video releases beginning the next year.
Some Disney fans were disappointed with how the deal was brought about. As a matter of fact, they had expected the full catalogue of Disney classics to appear on Netflix.
What actually happened was some, not all older Disney releases appeared on Netflix but a host of new shows and movies such as Marvel Studios’ superhero series Daredevil, Jessica Jones, Luke Cage and Iron Fist were added to the list of shows that would appear on the streaming service.
Later this year, Doctor Strange and Rogue One: A Star Wars Story (both 2016 theatrical releases) are expected to be made available on Netflix.
Earlier this year, Marvel’s Iron Fist accounted for 14.6% of all Netflix streams on its debut date, the highest percentage for any series premiere measured by data-crunching company 7Park Data.
Forbes ranks Disney as the eighth-most-valuable brand in the world while Piper Jaffray’s spring 2017 teen survey says that ‘Disney films dominated the most anticipated list …’