With the launch of MOOPLE television channel, a world of newly-created Bengali animated cartoon characters such as Neel, Pari, Rex, Packi, Stegy, Tops and Tero under the title “Dhinchak Dino” opened up for the kids in Kolkata.
Marking the Children’s Day celebrations on November 14, actors Dev and Koel Mullick inaugurated the channel in the presence of children.
MOOPLE TV is the umbrella brand of Hi-Tech Animation. The Channel would flag off with a series of animated cartoons in Bengali, followed by similar series in Hindi and other Indian regional languages.
The YouTube Channel would provide infotainment and also teach basic education to the kids, the official statement further stated.
Hi-Tech Animation has plans to invest Rs 8 crore initially in the new venture for content creation in Bengali and other regional languages. The plan is to come up with a Bengali Satellite Cartoon Channel within two years, said its founder and Managing Director Subrata Roy.
“We thought of starting in YouTube because it is a free channel and would be easily accessible to the children over mobile phones and other hand-held gadgets. Also, we thought of starting with Bengali animated cartoons because besides in Bangladesh and India, there is a huge Bengali diaspora across the world,” Roy was quoted as saying from IANS.
The company is also planning to come up with merchandising and licensing of different cartoon characters.
(With inputs from IANS)