Saturday, October 21

Nick Adds to Preschool Programs

NickPreschool

Nickelodeon & Viacom Consumer Products has signed a number of new deals for its two most popular preschool series, “Paw Patrol” and “Dora and Friends.”

NVCP has signed a multi-territory deal with Parragon Books to launch a range of Paw Patrol storybooks, coloring and activity books in the U.K., South Africa, Germany, Switzerland, Austria, Australia and New Zealand in spring 2015.

NVCP has also signed a two-year deal with Aykroyd and TDP Licensing in the U.K. to develop a range of Paw Patrol-themed kids’ nightwear and underwear, which will roll out in stores from spring 2015 through fall 2016.

Finally, in Central Europe, NVCP has tapped Stella Pack for a range of Dora the Explorer baking and bathroom accessories including tissues, wet wipes and bath sponges in Poland, which will be on shelf this fall/winter.