Wednesday, September 19

Nickelodeon & Viacom Consumer Products in a first-of-its-kind partnership with Greene King


Nickelodeon & Viacom Consumer Products have entered into a first-of-its-kind partnership with Greene King that will bring PAW Patrol, SpongeBob SquarePants and JoJo Siwa into the family restaurant brands Hungry Horse and Fayre & Square as well as Wacky Warehouse play centres across the UK.

Marianne James, VP commercial partnerships, consumer products and experiences, UK & Ireland Nickelodeon UK, said: “This is the first time that we have embarked on a multi-property partnership with UK restaurant chains and Greene King is the perfect partner.

“The properties included ensure that kids of all ages, from toddlers to teens, are catered for in the campaign. From pup parties at Wacky Warehouse to JoJo Siwa-themed arts and crafts, it certainly is going to be an awesome summer,” she added.

The ‘Summer of Awesomeness’ campaign that will go on to September 10,will involve a selection of family-focused activities and themed competitions for family diners to enjoy.

These include a Nickelodeon-themed kids menu on offer throughout the summer including a special PAW Patrol meal deal with pup-themed cutlery, juices and slushies and a branded puzzle sheet.

Themed competitions include a sticker collector card that gives kids the chance to enter to win prizes, as well as a themed selfie stand encouraging families to upload their picture online and enter the prize draw.

Additionally, the restaurants will provide activity sheets across all three properties plus JoJo Siwa-themed craft afternoons. Families can learn more about the activities and book through the brand websites.

Prizes up for grabs include a variety of books, DVDs, themed parties and a family trip to Nickelodeon Land at Blackpool Pleasure Beach.

Olivia Robertson, marketing manager at Greene King, averred: “We’re really looking forward to this partnership with Nickelodeon & Viacom Consumer Products. We hope that these iconic characters will provide enjoyment to families dining with us across the UK this summer.”