NICKELODEON & VIACOM CONSUMER PRODUCTS REVEAL NEW FASHION COLLABORATION “SPONGEBOB BY BEATRIX ONG”

Luxury collection set to Arrive at Retail Spring/Summer 2015

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Nickelodeon & Viacom Consumer Products announces a collaboration with acclaimed London-based designer, Beatrix Ong MBE on a range of luxury SpongeBob SquarePants accessories, home wares and a selection of apparel set to appear in retail in spring/summer 2015.

“Anyone who knows me well, knows I love SpongeBob,” said Beatrix Ong MBE. “The collections will imbue some of SpongeBob’s fun sensibility into high fashion products; being able combine two of my favourite things in this way makes this project an absolute joy and an honour to work on.”

The five-year agreement will see the acclaimed designer release a luxury Toile de Jouy collection of products in selected retailers and international territories including Europe, Asia and North America. A separate core collection will also be developed.

“Beatrix Ong is a phenomenal designer and we know that through her vision, SpongeBob is set to be interpreted  in ways that he never has been before and we cannot wait to see the results of our collaboration,” said Mark Kingston GM & SVP Nickelodeon & Viacom Consumer Products EMEA & Australia. “SpongeBob’s had quite the fashion-forward year and we are so pleased that Beatrix will be putting her own spin on one of Nickelodeon’s most recognizable characters.”

 The license deal between Beatrix Ong and Nickelodeon & Viacom Consumer Products includes wallets, purses, make up bags, mobile phone covers, notebooks, bed linen, crockery, shirts, caps, dresses and swimwear. More details on the full SpongeBob by Beatrix Ong range and the retail partners for the line will be released at a later date.

 About Nickelodeon & Viacom Consumer Products (NVCP):

Nickelodeon & Viacom Consumer Products (NVCP) oversees all merchandising and retail operations for Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading multimedia entertainment companies and home to such powerhouse brands as Nickelodeon, MTV, Paramount Pictures and Comedy Central.

 With a diverse portfolio spanning animation, preschool, student and youth-oriented licenses, NVCP is committed to providing key partner development and innovative marketing solutions, ensuring the highest quality product offering across some of the world’s most powerful TV and entertainment properties, including SpongeBob SquarePants, Dora the Explorer and Teenage Mutant Ninja Turtles.