The Japanese global videogame enterprise, Nintendo, is in talks with various production studios around the globe for tie-ups to enter the movie business.
The gaming colossal is in discussions to feature its popular game characters in the films with movie-production studios.
In one of the media interface, Nintendo CEO and President, Tatsumi Kimishima said that the company needs to invest in video production and aims it to be a global success.
These discussions are said to be in the preliminary stages but, Kimishima aspires to produce these films in less than five years.
Movies featuring Nintendo characters are no novelty as the enterprise has already featured its characters in films through licensing contracts in the past.
Super Mario Bros., the live-action film of 1993 was based on Nintendo’s popular character whereas the Pokemon franchise also incorporated the game characters which were then used in animated films.
“We’d like to use IP that is popular with everyone. I can’t say ‘it’ll be Mario’ — just that we’ll do things that people will be familiar with,” said Kimishima when asked whether masses would see Zelda or Mario in upcoming movies.
Moreover, Nintendo thinks to do things on its own as much as possible with keeping the Global market in its mind. It also looks upon selling projects on home video globally.