Integrated creative company Brand New School partnered with The Martin Agency and Oreo’s parent company Mondelez International, Inc. to create “Play with Oreo,” the brand’s first Wonderfilled spot of the New Year. As part of an internationally recognized campaign, the spot has been translated into several different languages and will air globally.
A follow up to the holiday-themed Times Square digital experience, “Play with Oreo” is a musical romp featuring Brand New School’s trademark playful style set to an original song created exclusively for the campaign by French pop star Yelle. The 3D animated spot explores all the possible ways people can eat an Oreo. Whether it’s twisting, licking, dunking, or downing the entire cookie in one bite – there’s no wrong way to devour the classic cookie.
Brand New School debuts this project on the heels of several successful ventures including “SB Free” a short film that helped launch Nike’s new line of skateboarding sneakers, “Anthem” the widespread campaign for Coors Light that debuted during the NFL’s opening weekend, and the “Built Ford Tough” campaign that brought a fresh new look to the carmaker’s advertising.