Tuesday, February 19

Peppa Pig wins big at Multimir’s inaugural awards

Peppa Pig

When the pre-school animated series lapped up three awards at Multimir’s inaugural awards ceremony that took place in Moscow between 31st May and 4th June to honour the very best in children’s animation Entertainment One (eOne)’s Peppa Pig demonstrated its growing appeal with the Russian audiences.

The series was crowned as the ‘Best Foreign Animated Series’. It bagged the ‘Best Female Character in a Cartoon Series’ award too as judged by a Jury panel that included leading figures in Russia’s children’s entertainment industry and also ‘Best Female Character in a Cartoon Series’ as voted by the audience at large.

Launched in 2016, Multimir Children’s Festival is a five-day summer festival for kids that takes place over 14,000 square metres and features over 50 interactive zones showcasing popular children’s animated properties.

This year, the festival attracted over 150,000 children from across Russia and eOne worked with its Russian licensing agent Megalicense to curate three interactive areas for its brands Peppa Pig, PJ Masks and Ben and Holly’s Little Kingdom

Commenting on the award wins, Monica Candiani, Head of International Sales at Entertainment One said, “We’re thrilled that Peppa Pig has been honoured with these prestigious awards which are a ringing endorsement of the show’s popularity and resonance in Russia.”

These award wins follow close behind the recent ‘Golden Bear’ accolade that was awarded to eOne and Megalicense in March last by Russia’s Association of Children’s Goods and Services in honour of its performance last year.”

Peppa Pig first launched on air in Russia in Autumn 2012 on Russia’s No. 1 dedicated children’s TV channel Karusel on which it airs daily in multiple time slots.