Peter Alexander, Australian fashion retailer, has set afloat an exclusive sleep and loungewear collection featuring the popular animated character Garfield.
The apparels have been launched in stores throughout Australia and New Zealand as a part of its renowned Cats and Dogs in-store theme.
The range covers men, women and children lines featuring lounge pants and t-shirts, pyjama sets, trunks and baby onesies.
Garfield is being featured on all Peter Alexander’s store windows across the campaign along withthe features on the retailer’s social media channels including Facebook which swanks over 16.9 million followers.
Peter Alexander quipped: “It wouldn’t be a famous cats and dogs theme without Garfield.”
“And we have so much in common. I hate Mondays, Garfield hates Mondays. I love lasagna and Garfield loves lasagna. So I just had to include Garfield in my new sleepwear collection,” added Peter.
“We are very fortunate to work with such an outstanding retail partner as Peter Alexander to bring this exciting new clothing range to market,” added Mark Paul, MD of Global Licensing, the licensing agent for Garfield across Australia and New Zealand.
“Garfield is an example of a classic brand with wide appeal across all ages and he has significant untapped merchandising potential.”