Pip Ahoy! anchors John Adams as master toy licensee


In a deal made through its global licensing agent Lisle International, UK-based CHF Entertainment has signed on John Adams Leisure as master toy licensee for its 2D-animated preschool series Pip Ahoy!

The first wave of toys will hit UK stores in June 2015. As the merchandising program gets rolling, CHF Entertainment is still looking to expand broadcast distribution for the series in Cannes next month.

Pip Ahoy! follows the adventures of a dog named Pip who welcomes visitors from around the world to his coastal town of Salty Cove. The show launched in June in the UK, where it airs weekdays at 7 a.m. on Channel 5′s Milkshake block.

The character Pip is also appearing in Milkshake Live! Party Party, a traveling theater show that got underway in the UK in July.