Kids content startup Pocket.watch has entered into a long-term partnership with YouTube channel and Ryan’s Toys Review.
This understanding will see Pocket.watch create a multi-platform franchise development plan for the YouTube channel that boasts of nearly 10 million subscribers that will cover publishing, licensing, original programming and merchandising.
The partnership will also provide Pocket.watch with Ryan’s Toys Review’s library of videos for packaging and distribution outside of YouTube.
Those clips will be used for commercial opportunities, including branded integrations, sponsorships and licensing.
As part of an understanding, Pocket.watch will offer the channel a significant equity stake as it did with its inaugural YouTube partner HobbyKidsTV.
Pocket.watch is run by former Maker Studios chief audience officer Chris M. Williams, Albie Hecht, Jon Moonves and new CRO Stone Newman.
The company was launched in March with US$6 million in Series
Led by a seven-year-old unboxing star, Ryan Toys Review has garnered more than 700 million video views in the last 30 days alone, and is touted as one of the fastest-growing channels in the history of YouTube.