Wednesday, February 21 in long term partnership with TouTube and Ryan’s Toy Review

Pocket Watch

Kids content startup has entered into a long-term partnership with YouTube channel and Ryan’s Toys Review.


This understanding will see create a multi-platform franchise development plan for the YouTube channel that boasts of nearly 10 million subscribers that will cover publishing, licensing, original programming and merchandising.


The partnership will also provide with Ryan’s Toys Review’s library of videos for packaging and distribution outside of YouTube.

Those clips will be used for commercial opportunities, including branded integrations, sponsorships and licensing.

As part of an understanding, will offer the channel a significant equity stake as it did with its inaugural YouTube partner HobbyKidsTV. is run by former Maker Studios chief audience officer Chris M. Williams, Albie Hecht, Jon Moonves and new CRO Stone Newman.

The company was launched in March with US$6 million in Series

Led by a seven-year-old unboxing star, Ryan Toys Review has garnered more than 700 million video views in the last 30 days alone, and is touted as one of the fastest-growing channels in the history of YouTube.