Prime Focus World (PFW) has won the award in ‘Outstanding 2D to 3D Conversion in Theatrical Motion Picture’ category for its spectacular work on Gravity at the International 3D & Advanced Imaging Society’s Creative Arts Awards held in Los Angeles on 28 January 2014.
Founder and CEO of Prime Focus World, Namit Malhotra received the award at a glittering function at the Warner Bros. Studios attended by the who’s who in Hollywood. Incidentally, Prime Focus World was the exclusive 3D conversion partner for hugely successful films like Wizard of Oz, World War Z, Star Wars: Episode I, II and III (The Phantom Menace, Attack of the Clones and Revenge of the Sith), Harry Potter and the Deathly Hallows: Part I and II, Transformers: Dark of the Moon, Narnia: The Voyage of the Dawn Treader and Avatar. PFW’s proprietary View-DTM technology is the industry’s most sought after 2D to stereo 3D conversion process renowned for its speed and quality of conversion.
“We accept this independent industry recognition with great humility and pride. We consider the opportunity to work on Gravity alongside Warner Bros. Pictures and Alfonso Cuaron a rare privilege and honor. This recognition means a lot as it validates our creative credentials to deliver high quality work to the world’s most advanced film making community, Hollywood”, said Namit Malhotra after receiving the award.
Gravity won more awards including Live Action – 3D Feature, 3D Scene/Moment of the Year and Stereography – Live Action.