Rainbow names Rick Mischel as new CEO for Bardel Entertainment

Rick Mischel (General Manager), Sony Pictures Imageworks, Vancouver, BC Canada

Rainbow, the content company renowned throughout the world for its animated and multimedia productions, has announced the appointment of Rick Mischel as new CEO for Bardel Entertainment, leading animation services provider in North America.

Rick Mischel is a renowned industry professional, with a strong background that includes executive positions at some of the world’s best-known companies in animation, games and family entertainment.

As the new CEO of Bardel Entertainment, Rick Mischel will build on the company’s strong reputation for quality, creativity, and innovation to develop a new business strategy by exploring new opportunities.

His industry background makes him uniquely qualified to bring forward the work of the company’s visionary founders Delna Bhesania and Barry Ward, who are stepping away this year, and the ideal candidate to build on Bardel’s firm foundation of success.

In the 30 years since its founding, Bardel Entertainment has become not only a leading company in its field and one of the leading animation service providers in North America but also a multiple award-winner and a byword for quality.

With its acquisition in 2015 by Rainbow, Bardel is now poised to make an even greater impact on the fast-growing and highly competitive animated television and feature film market, and Rick Mischel is perfectly positioned to lead the company’s supremely talented team to even greater successes.

Rick Mischel’s experience, encompassing business, creative and technical areas of animation and production, puts him in an ideal position to take this strategically important Rainbow company to the next level.

Mischel comes to Bardel from Sony Pictures Animation, where he served as a Producer Leading SPA’s initiative to develop existing intellectual property across all media, as well as securing new projects for feature film development.

Prior to SPA, he was Executive Vice President of Technicolor, leading the Business Unit that specialized in the creation of digital assets for the games and the animation industry, as well as managing the joint venture with Dreamworks Animation in India.

“This is an exciting opportunity to lead a group of gifted animation artists with a proven track record of delivering the highest quality animation for some of the biggest intellectual properties in television and film,” comments Rick Mischel.

Rainbow Group was founded in 1995 by Iginio Straffi, still President and Chief Executive Officer, and gained a worldwide reputation thanks to the extraordinary success of the Winx Club fairies brand.