Reliance Anil Ambani group’s film lab Reliance MediaWorks today said it has completed 400th film at its digital lab since its inception in six years ago.
Set up in 2008 as the first digital intermediate lab in Asia, it has worked with reputed production houses such as Dharma Productions, Yashraj Films, Balaji Motion Pictures and Red Chillies Entertainment among others, the company said in a statement.
Its blockbusters include ‘Chennai Express’, ‘Ram Leela’, ‘Krrish 3’, ‘Yeh Jawaani Hai Deewani’, ‘3 Idiots’, ‘Singham’ among others.
Reliance MediaWorks also offers cutting edge VFX solutions to domestic and global productions through its state of the art VFX studios in Los Angeles, London and Mumbai.
Commenting on the achievement, its Chief Executive Venkatesh Roddam said, “Reliance MediaWorks believes in adding value to the filmmaking process by keeping up to date with the latest technology and techniques. The completion of 400 films is a testimony of our commitment and hard work.”
Company’s president for post-production services Krishna Shetty said digital filmmaking has opened up greater possibilities and opportunities for filmmakers of both big- ticket budget as well low-budget films.
Reliance MediaWorks is present in movie halls, film and media services and television content production and distribution. Its has operations in 79 cities in the country, apart from Britain and the US.
Reliance MediaWorks operates its cinema chains under the brand of BIG Cinemas and has 410 screens spanning the major cities in the country and the US.
It is also into television content production through subsidiary BIG Synergy, which primarily produces non-fiction shows in addition to adapting international programming formats for domestic viewers.