When their friends left for greener pastures to chase dreams, Riyaz Ahmad Khan and S Mudasir Kubravi resisted and chose Kashmir to work in. Their sheer grit and sustained hard work have finally paid to them.
The downright professionalism that Khan and Kubravi over the years have gained has made them unparalleled in animation skills, graphics and designing. The duo recently developed the ‘walkthrough’— an animated design of Valley’s first multi-crore vertical housing project: Shehjar Apartments.
Pursuing a professional line that was almost unknown to Kashmir was not an easy job. “We knew it was really a Herculean task, yet despite all odds we preferred to work in Kashmir,” they said.
“While offering our services to government departments and other agencies here, we had to struggle a lot to convince them, to make them understand our work, its importance and its benefits,” they said.
Working under the banner of Pixel Media, a 3D visualization and graphics company, Khan and Kubravi kept on developing the concept of their profession in the Valley. Khan serves as creative director in the concern, while Kubravi is its managing director.
The duo developed the animation of Shehjar apartment depicting every detail about the project. “The animation shows the beauty of the project, its design, roads and other facilities. Our work has been hailed and acknowledged,” they said.
Shehjar apartments is a prestigious project of Srinagar Development Authority (SDA), whose foundation stone was recently laid by chief minister Omar Abdullah. The project will be ready within three years.
Pertinently, the graphics and animation developed by Pixel Media depict the effort of SDA to shift the concept of horizontal residential apartments towards the vertical system of construction to accommodate more families in less space.
“We did our courses in graphics and animation in Delhi. As we knew that the profession has wider scope outside J&K but we chose to serve our State and set up our firm,” said Khan.
He said that earlier, they had to run from pillar to post to get any assignment. “There was no concept of this field. We visited various private and public offices and met scores of officials to educate them about this (animation designing) concept,” they said.
“Finally, when we got our first assignment, we proved our mettle! Now we get projects from both private and public sectors. They hail and appreciate our work.”
Notably, the duo has earlier developed ‘walkthrough’ of Express Way (Road from Galander to Ganderbal), proposed grade separator (Intersection near SKIMS), Firdous-ul-Mava Colony (Residential colony Darbagh) and others.