Iftah Ya Simsim, a popular Arabic-language children’s series based on Sesame Street, will begin its second season on national TV channels across the Gulf Cooperation Council (GCC) and parts of the Middle East and North Africa (MENA) region this week.
The season two will explore timely new educational themes, introduce exciting new characters, and feature guest appearances from well-known Arab personalities.
“We’re humbled by the unwavering support of our partners who share in a commitment to produce and deliver the most engaging educational content to children in the region,” said Steve Youngwood, Chief Operating Officer, Sesame Workshop. “In this sophomore season, Iftah Ya Simsim continues to use storytelling, music, humour and now our beloved Elmo and Ka’aki, to explore important concepts and, ultimately, make a positive impact on today’s young minds,” he concluded.
The 52 episodes further talk on the lessons of Iftah Ya Simsim’s first season, introducing early vocabulary and concepts in science, technology, engineering, arts, and math (STEAM), while promoting critical values like perseverance, cooperation, and team work.
Lessons are woven through storytelling, games, and live-action segments, all designed to enhance the Arabic language skills of young children.
And viewers will be thrilled to welcome the newest members of the Iftah Ya Simsim family: Elmo, the beloved red monster with an infectious giggle, and Ka’aki, the voracious blue monster with an insatiable appetite for cookies and life.
Well-known personalities will also drop by the neighbourhood including HH Sheikh Abdullah Bin Zayed, Cabinet Member and Minister of Foreign Affairs and International Cooperation; HE Noura Al Kaabi, Minister of State for Federal National Council Affairs of the UAE; and singers Fayez Al Saeed and Balqees Fathi.
Iftah Ya Simsim has been produced by Bidaya Media, the Abu Dhabi-based children’s education content development company in association with the Arab Bureau of Education for the Gulf States, Abu Dhabi Educational Council (ADEC), twofour54 Abu Dhabi, and Sesame Workshop, the nonprofit educational organization behind Sesame Street.