Smiley company creates Egg-Moji

 

Egg Wash

 

 

The Smiley Company has partnered with Terrier Worldwide to create Egg-Moji that is an interchangeable figurine with collectible accessories for customisation.

Egg-Mojis, that debuted at New York Toy Fair are packaged in a plastic egg, which serves as a blind pack, are filled with coloured dough that contains a plastic yolk with one Smiley figurine and two accessories.

The initial collection that will feature more than 100 icons is slated to hit the retail market this summer.