Smiley World and C&A combine for a DTR deal

Smiley WorldSmiley World reveals its partnership with retailer C&A as part of a new direct-to-retail (DTR) deal

This new collaboration will see Smiley launch a range of apparels designed for kids, men and women; and will include t-shirts, sweatpants, denim, dresses, footwear and different accessories.

The collection is available in C&A stores covering whole of China and features Smiley prints along with bold summer colors.