SMPTE and VES to examine rapidly growing field of augmented reality


The Hollywood Section of SMPTE and the Visual Effects Society Los Angeles Section will conduct a joint meeting on June 22 to examine the rapidly evolving field of augmented reality (AR).


The former is an organization, the standards work of which has supported a century of technological advances in entertainment technology.

At this joint meeting of the SMPTE Hollywood Section and VES Los Angeles, a panel of experts will provide an overview of the AR landscape and the technologies driving it. They will also share insights into emerging business opportunities and offer advice on what it takes to get involved in this exciting new field.

Drawing on leading-edge technologies from cloud-based super-computing to next-generation mobile devices, AR is creating new ways for people to experience the world.

“Possibilities abound for the application of augmented reality, from augmented commerce to new forms of augmented entertainment,” said Marty Meyer, chair of the SMPTE Hollywood Section.

“We are excited to co-host a panel of leaders from companies that are among those at the forefront of our industry’s evolution. It promises to be a very timely and thought-provoking,” she added.