Sony Pictures Consumer Products and IMPS are teaming up with Dubai Parks and Resorts for a new attraction at the planned Hollywood-inspired theme park in the territory.
Sony Pictures Studio and Smurfs Zone at motiongate Dubai will contain 12 themed attractions inspired by popular Sony theatrical releases. These will include Cloudy with a Chance of Meatballs, Hotel Transylvania, Ghostbusters, The Green Hornet, Underworld and Zombieland, in addition to hosting The Smurfs.
“We are very excited to partner with Dubai Parks and Resorts to create compelling attractions that extend our most iconic brands into the themed attractions,” said Gregory Economos, SVP global consumer products at Sony Pictures Entertainment.
Veronique Culliford, president at IMPS, added: “The Smurfs have enjoyed a legacy of over 50 years. It will be thrilling to have the Smurfs Zone entertain children and adults in this new destination at motiongate Dubai.”
The new entertainment hub will span 372,000 square meters and is expected to draw three million visitors annually.
Dubai Parks and Resorts unveiled the blueprint for its mega leisure and entertainment destination in September. Phase one of the development will comprise Bollywood Parks Dubai, LEGOLAND Dubai and motiongate Dubai. The project will also host Lapita Hotel, a family themed hotel.