Thursday, February 22

Spin Master dishes out new boy’s action series called Super Dinosaur

Spin Mastewr

Spin Master Entertainment is following up pre-school juggernaut PAW Patrol with a new boy’s action series called Super Dinosaur.

And to think of it, Spin Master went big on the creative front for Super Dinosaur, nabbing one of the hottest comic book writers around,

The Walking Dead is based on a comic book series by Robert Kirkman and Jason Howard, and its design is built directly on the former’s original artwork.

 As for the story, its eponymous hero is a walking, talking, armored-up T-Rex. With robotic arms and his best friend Derek, Super Dinosaur works continually to save the world from a group of mutated dinos and their evil leader, Max Maximus.

“The tone is very action-adventure, with lots of comedy and heart,” informs Jennifer Dodge, EVP of Spin Master Entertainment. “The relationship between Super Dinosaur and Derek is more like brothers than friends, and their relationship forms the foundation of the series,” she comtinues.

Interestingly, Canada’s Corus Entertainment has acquired the Canadian broadcast rights for the series for the six to 11 set.

Spin Master is currently looking for additional broadcast partners with plans for a global rollout starting with English and French-speaking territories in 2018.

Dino

Dodge notes that the property is a natural fit for the traditional boys action aisle, and a consumer products program is also in the works that will launch with toys from Spin Master. It will then expand into additional categories as global distribution plans are firmed up.

“Spin Master Entertainment has two of the most successful preschool properties in the world with Rusty Rivets and PAW Patrol,” Dodge says. But she recalls that before it became a preschool powerhouse, Spin Master was best known for its work on boys action properties like Bakugan.

Super Dinosaur is, in a way, a return to our roots,” Dodge contends. And, she says, the collaboration with Kirkman speaks to Spin Master’s commitment to working with best-in-class creatives as the company continues to build out its entertainment division into new genres and formats, including feature films.