Under a new global licensing partnership, Toronto-based toy and entertainment company Spin Master has teamed up with former Google veteran Natalie Rebot to launch Moonlite, a bedtime storybook projector that works with smartphones.
The projector, that will hit shelves on November 5 will feature the product in its Children’s Best Sellers area in locations across the US. In Canada, Moonlite will be available exclusively at Mastermind stores.
Rebot created Moonlite after she was inspired by her daughter’s love of shadow play before bedtime. The projector attaches to most mobile phones and uses the flashlight function to send story images to ceilings and walls. The Moonlite app is available for download through the Apple Store and Google Play.
On the publishing front, Moonlite has inked agreements with HarperCollins, Random House, Hachette and Simon & Schuster. When the platform launches this month, it will feature a number of classic titles including Goodnight Moon, Wherever You Go, Where is Baby’s Belly Button, Curious George and Chicka Chicka Boom Boom.
Moonlite was recently featured on Target’s 2017 Top Toys List for the holiday season. Till date, Moonlite’s demo video boasts more than 40 million views.