Saturday, November 18

Spin Master ready to launch Hatchimals Surprise

Spin Mastewr

Canada-based toy and entertainment company, Spin Master is gearing up to launch Hatchimals Surprise, the latest iteration of its hit Hatchimals brand. And the big surprise is that inside each egg is not one, but two curious creatures.

Hatchmals

The twins boast unique personalities; one of them loves to move while the other repeats whatever you say. Like the original Hatchimals line, the creatures grow from baby to toddler to kid and learn new things at each stage. Eventually the twins will dance, sing, tell jokes, play games and even bicker.

Besides introducing twins, the Surprise line will feature new eggs, new species and a new hatching process. Once the first Hatchimal has pushed its way out of the egg, you lift its twin out and watch them interact.

The new line was announced yesterday on the second annual Hatchimals Day.It is currently available at major retailers and through Spin Master’s website for US$69.99.

Since its launch, the Hatchimals brand has expanded into the collectibles category with its Hatchimals Colleggtibles line and into publishing with an agreement with Penguin Random House Children’s UK.

Altogether, the toy company has inked deals with more than 25 new licensing partners in categories spanning apparel, beauty, food and health, home and