SuperAwesome has detailed its major growth plans for the US and South East Asia.
Reaching almost 200 million kids every month, SuperAwesome’s platform provides safe and COPPA-compliant advertising for young audiences.
The firm is headquartered in London withan active presence in the US market and SuperAwesome is now hiring for various positions in its new New York office.
“Our mission from day one was to build the world’s biggest and safest kids marketing platform,” said Dylan Collins, SuperAwesome CEO.
“Our growth in the US market has been significant so opening a NYC office was something we wanted to do as soon as possible. Because of the restrictions that COPPA imposes on the advertising industry, our technology is the only safe marketing option for brands and we want to give them as much local support as possible.”
SuperAwesome has also launched SuperAwesome Asia, a joint venture with Inspire Ventures to expand into the ASEAN region.
Based in Bangkok, SuperAwesome Asia will be focusing on Thailand, Vietnam, Indonesia and Philippines.
SuperAwesome Asia is currently hiring in both Thailand and Vietnam.
“We really weren’t joking about building the biggest kids market platform on the planet,” added Collins added.
“Expanding into South-East Asia is incredibly exciting for us and it means we can support our clients and developers in places where they’ve had very limited options in the past. It also presents an amazing opportunity for brands and agencies as they’ve never had the ability to engage with the youth market on this kind of global scale before.
“SuperAwesome Asia also gives us an opportunity to really set the standard for what kid-safe advertising should be in regions where this is a new concept”
Founded in 2013, Inspire Ventures is a leading venture capital firm in Southeast Asia and active as both a venture investor and founder of businesses.
Tony Williams, founding partner of Inspire Ventures,” added: “SuperAwesome Asia is a superb opportunity for us to introduce a relevant, safe, and compliant platform for global brands to market to kids in Southeast Asia.
“We have a unique approach to creating value and this leads us to playing the multiple roles of investor, co-founder, and launcher of the SuperAwesome platform for our core markets in Southeast Asia.”