Thursday, January 24

Tag: 20th Century Fox

LIMA, UCLA Plan Licensing Course

Education, Headlines, Licensing
The International Licensing Industry Merchandisers' Association and University of California Los Angeles Extension have teamed up to create a dedicated course for licensing industry professionals. The 12-week course, “Licensing Entertainment: Strategies for the Global Marketplace,” will be held at UCLA on Tuesday evenings beginning Jan. 6. The course will be led by licensing and marketing veteran Kenneth K. Markman, chief executive officer, KKM Global Brand Strategies, who has also held senior marketing posts at Universal Studios, 20th Century Fox and Mattel Toys. (more…)