Tag: Brand Licensing Europe


Channels, Licensing, Merchandise
Adventure Time and The Amazing World of Gumball. The appetite for Adventure Time has never been greater and in the wake of successful deals with H&M, ASDA, Tesco and many others Cartoon Network is looking forward to forging new and ever more interesting partnerships for this contemporary comedy brand.  Cartoon Network’s ground-breaking multi-platform franchise Mixels and its long-standing, classic boys brand Ben 10 (now grossing $2 billion in retail sales in EMEA with over 100 million toys sold worldwide) also feature strongly in its BLE offering for 2014. (more…)

Brand Licensing Europe: Find out the secret to Moomin’s success at booth D085

2014 marks the 100th anniversary of the birth of Moomin creator, well-known author and illustrator Tove Jansson. The centennial festivities celebrate her art and life throughout the year, including in-store promotions and international exhibitions, as well as a range of anniversary products called Tove 100, where a portion of sales will be donated to UNICEF. (more…)

Advanstar Licensing Launches a Digital Marketplace for the Global Licensing Community

Headlines, Licensing
Advanstar Licensing, organizers of Licensing Expo  and Brand Licensing Europe and publishers of License! Global magazine, today announced the launch of LicenseConnect.com. Designed to complement and expand the licensing activity that occurs at Licensing Expo and Brand Licensing Europe, the portal will go live June 17, the opening day of Licensing Expo 2014. (more…)