Tag: Corona Extra

Blackmagic Design’s DaVinci Resolve Studio 14 used to complete shoot of commercial

Blackmagic Design’s DaVinci Resolve Studio 14 used to complete shoot of commercial

Technology
Blackmagic Design’s DaVinci Resolve Studio 14 was used to complete the picture post, including the edit and grade of a new commercial for Corona Extra developed by creative agency Leo Burnett, in Mexico and lensed by director of photography Filippo Chiesa. Filmmaker and director Leonardo Dalessandri, who had earlier worked on commercials for the likes of Coca-Cola, Google and Apple was tasked with producing a commercial that incorporated his unique filmmaking technique and the creative agencies’ branding to achieve a tribute to Mexico. He has. Titled Este Espíritu the commercial marked the first time Leonardo took the plunge and moved his entire post-production workflow into DaVinci Resolve 14. “Although I knew my previous approach to post was slow and inefficient I’d been resista