Tuesday, February 19

Tag: Darren Brechin

Volkswagen to debut $280M licensing programme at Brand Licensing Europe

Headlines, Licensing
Volkswagen has confirmed its attendance at this year’s Brand Licensing Europe; marking its first ever appearance at a licensing event with the largest stand in the show’s Brands & Lifestyle zone. Volkswagen Zubehoer and IMG have grown Volkswagen’s licensing programme in just over three years to retail sales of over $280M, spread across more than 170 licenses worldwide. The exclusive global representation covers all of the Volkswagen brands, but has focused to date on the history, design features and personality of the iconic Beetle, Camper Van and Golf GTI.  In the next three years growth is expected from existing licensees and new signings in categories such as apparel, accessories, bikes, luggage, watches, eyewear, furniture, camping and outdoor, consumer electronics, along with loc