Tag: DreamWorks Animation

DreamWorks Animation, Partner to Create ‘Shrek’ Attraction in London

Headlines, Studio
Merlin Entertainments has teamed up with DreamWorks Animation in a new collaboration to create a unique themed visitor attraction based on Shrek and his friends. "This landmark attraction, which will transport visitors through a live interactive adventure featuring Shrek, Fiona, Donkey, Puss in Boots and other favorites from the beloved franchise, will see an initial roll-out of six attractions over nine years." (more…)

Jeffrey Katzenberg to Keynote Licensing Expo 2014

People
The CEO of Dreamworks Animation will provide insights into the future of the media and entertainment industries and the licensing/merchandising business. Jeffrey Katzenberg, CEO of Dreamworks Animation, will deliver the keynote address at Licensing Expo 2014. “As the leader of one of the most successful and trendsetting entertainment companies and licensors in the world, Jeffrey Katzenberg will provide attendees with his valuable insights into the future of the media and entertainment industries and the licensing business that is sure to resonate with all those in attendance, during the upcoming show and beyond,” said Charles Riotto, president of the International Licensing Industry Merchandisers Association, which is sponsoring the annual event.  (more…)