Tag: Framestore

Framestore produces performance motion for armies and population in Thor: Ragnarok

Framestore produces performance motion for armies and population in Thor: Ragnarok

Technology
In Marvel Studios’ latest blockbuster Thor: Ragnarok, an electrified God of thunder fights off an army of undead soldiers high above the waters on a narrow Rainbow Bridge as the citizens of Asgard watch out in fear. The scene is a highlight of the movie but also a complicated one, as the script called for dozens of characters to beon-screen at once. Knowing that hiring enough extras and stunt people would be costly, Marvel turned to Oscar-winning VFX studio Framestore which managed to produce performance motion for armies and populations in a matter of days, using only a handful of cameras and Vicon’sShōgun software. Having recently helped Marvel Studios bring characters like Rocket and Baby Groot to screen for Guardians of the Galaxy Vol. 2, Framestore’s assignment on Thor: Ragna
Children’s Global Media Summit from Dec. 5 to 7 at Manchester

Children’s Global Media Summit from Dec. 5 to 7 at Manchester

Technology, VR
Top names from the fields of virtual reality and technological innovation will assemble in Manchester, UK next month to lay out a vision of the future of storytelling at the 2017 Children’s Global Media Summit that will go on from Dec. 5 to 7. This debate will be one highlight of the Summit’s unique program focused on the themes of education, empowerment, entertainment, innovation and freedom. Those who will participate in the What’s the Future of Storytelling? panel will be Gerard Grech, CEO at Tech City UK; Jan Pinkava, Creative Director at Google Spotlight Stories and Resh Sidhu, creative director for Virtual Reality at Framestore. The session will explore how virtual reality has changed children’s perceptions of the world. Spencer Kelly, who presents the BBC’s flagship technology sh

Framestore Launches Feline into Space for O2 Spot

Headlines, Studio, Top Stories, VFX
London-based VFX house teams with visualization specialists The Third Floor to help launch O2's ‘Be More Dog’ campaign into outer space. Framestore’s new production for VCCP takes O2's Be More Dog campaign into outer space, in a spot that sees the feline star adrift in a completely computer generated universe. “We treated the project very much like Gravity,” says the spot’s director Mike McGee, “creating a pre-vis with The Third Floor and using Framestore’s Art Department to concept the key moments and how a cat would actually look in a spacesuit.” (more…)