Tag: Grani & Partners

Xilam signs a restaurant deal with Grani & Partners S.p.A.

Xilam signs a restaurant deal with Grani & Partners S.p.A.

Licensing
Xilam, the award-winning French animation production company, has signed a deal with Grani & Partners S.p.A. to provide Italian burger and steak house, Old Wild West, with Oggy & the Cockroaches 3D figurines which will be included in their children’s meal options. Brokered by Xilam's Italian licensing agent Discovery Kids, the deal will run from October 2017 and will be available in more than 160 Old Wild West restaurants across Italy. Oggy & the Cockroaches figurines will come in four different varieties and will be based on season 5 (Oggy through the Ages) of the show. Said, Marie-Laure Marchand, SVP Global Consumer Product & Media Distribution Asia-Pacific, USA and UK, “Season 5, the latest season of Oggy & the Cockroaches, is bursting with potential for promoti