Tag: Hasbro

Hasbro sees 11 pc increase in revenue in its Q2 2017 results

Hasbro sees 11 pc increase in revenue in its Q2 2017 results

Studio
Thanks to a continued growth in franchise brands, Hasbro Gaming and partner brands Hasbro has seen an increase in revenue by 11 per cent in its Q2 2017 results. The studio’s international revenue increased $426.6 million led by an 18 per cent growth in Asia Pacific. While entertainment and licensing revenue fell one per cent to $51.5 million, franchise brand revenue increased 21 per cent and partner brand revenue grew by one per cent to $230 million. Meanwhile,,Hasbro gaming revenue increased six per cent to $113.9 million. “The Hasbro team executed another very strong quarter across the brand blueprint. Story-led brands and innovative brand initiatives drove double-digit revenue growth and an increase in operating profit margin,” said Brian Goldner, Hasbro chairman and CEO. “Franch
Chinese animated series of Transformers in the offing

Chinese animated series of Transformers in the offing

Animation
So much is the Hasbro’s Transformers franchise popular in China that the country has helped prop up the live action franchise’s sagging domestic box office take. And as a result,  they’ve been rewarded with a lot of exclusives. It’s actually a surprise that this has taken so long. CCTV Animation and Hasbro Studios have announced Nezha and Transformers, a brand new animated project set to start sometime soon. Unfortunately, it seems that CCTV was so excited about this announcement that they forgot to share any details! Or, there is a possibility that the announcement of the production is so early that they have nothing to share. Insiders confirm that CCTV Animation and Hasbro have agreed upon IP ownership, production standards and an airing date. To promote the announcement, Hasbro’s
Hasbro and DMG Ent. to launch AR/VR centres in China

Hasbro and DMG Ent. to launch AR/VR centres in China

VR
Hasbro and California-based media company DMG Entertainment have joined forces to launch interactive Transformers-themed AR/VR centers across China.     The news comes on the heels of Hasbro announcing its first-ever fan convention, HASCON FANmily, which will prominently feature Transformers. The announcement also follows the launch of DMG VR, a new unit dedicated to mixed-reality experiences. While the first center will come up in Shanghai this summer,  additional Chinese cities will be added in the next five years. The simulation centers will allow guests to experience virtual versions of the characters of Transformers and interact with them by way of a variety of activities. For example, kids of all ages can complete missions with Optimus Prime and drive the car version
For a first, Hasbro organises convention for its fans in September

For a first, Hasbro organises convention for its fans in September

Events
As part of the brand immersion for fans continuing to grow at major entertainment conclaves like Comic-Con and Disney’s D23 Expo, Hasbro, for the first time ever has organised a convention from September 8 to 10 called HASCON FANmily at the Rhode Island Convention Center and Dunkin’ Donuts Center. The three-day celebration of Hasbro’s most iconic properties include My Little Pony, Transformers, G.I. Joe and NERF that will feature in a number of panels, interactive experiences, exclusive products and talent meet-and-greets. Among the people who would take part in the event are Marvel Comics legend Stan Lee, original Transformers voice actors Peter Cullen (Optimus Prime) and Frank Welker (Megatron), sports YouTube group Dude Perfect, Transformers and G.I. Joe producer Lorenzo Di Bonavent
Star Wars characters to come together in a micro series soon

Star Wars characters to come together in a micro series soon

Animation, Uncategorized
The most beloved and inspirational characters of Star Wars will be part of the cast of Forces of Destiny, a new animated micro-series. Produced by Disney and Lucasfilm, the series will launch on Disney’s YouTube channel this July. Daisy Ridley (Rey), Felicity Jones (Jyn Erso), Tiya Sircar (Sabine Wren), Ashley Eckstein (Ahsoka Tano), and Lupita Nyong’o (Maz Kanata, narrating the series) will all reprise their roles in the show. The two to three minutes animated shorts will explore all-new adventures of the fan-favourites. A two-part TV special featuring eight additional shorts will follow on Disney Channel in fall 2017. Developed by Lucasfilm Animation, Star Wars Forces of Destiny will remain true to the Star Wars canon and will show how choices both big and small ultimately shape the
Travis Knight to direct Transformers spinoff Bumblebee

Travis Knight to direct Transformers spinoff Bumblebee

Animation
  Paramount Pictures has tapped Travis Knight to direct its live-action Transformers spinoff Bumblebee, so goes a report. It was only last year when Knight made his directorial debut last year with the twice-Oscar-nominated epic animated feature Kubo and the Two Strings that employed stop-motion and CG animation to dazzling effect. Based on the popular line of toys from Hasbro, the film franchise was launched in 2007 with director Michael Bay’s Transformers followed by Transformers: Revenge of the Fallen in 2009, Transformers: Dark of the Moon in 2011, and -- the most recent installment -- 2014’s Transformers: Age of Extinction, which earned more than $1 billion at the global box office. Produced by Lorenzo Di Bonaventure, Michael Bay and Steven Spielberg from a script written b
Hasbro readies My Little Pony Merch for Toy Fair reveal

Hasbro readies My Little Pony Merch for Toy Fair reveal

Licensing, Merchandise
Hasbro is set to unveil two new My Little Pony toys inspired by the upcoming movie. In addition to the reveal of the My Magical Princess Twilight Sparkle interactive figure and Canterlot & Seaquestria Castle Playset, voice stars Kristin Chenoweth and Sia are revealing the figures for their characters, Skystar and Songbird Serenade, on social media. Hasbro is delivering figures for all the new pony-pals appearing in the movie, including Skyster, Songbird, Captain Celaeno (voiced by Zoe Saldana), Queen Novo (Uzo Aduba), Grubber (Michael Peña), Storm King (Liev Schreiber) and Tempest (Emily Blunt). In addition, each My Little Pony: The Movie cast members, including Kristin Chenoweth and Sia are set to debut their very own character figure on social media. The film is set to hit cine
Hasbro and Kabam team up to Develop Transformers Mobile Game

Hasbro and Kabam team up to Develop Transformers Mobile Game

Animation, Gaming
Hasbro and Kabam have teamed up for make another Transformers game for mobile devices called Transformers: Forged to Fight. This particular game meshes a few genres into one title, with RPG mechanics being present and meshed with one-on-one fights and character collecting. Players will be attempting to collect all the Transformers they want, with the Transformers in this game being from every era of the brand’s thirty-plus year history. This not only includes the toy part of the franchise, but also Autobots and Decepticons from the animated TV series, blockbuster films, as well as from the Transformers comic book series. Developed at Kabam’s Vancouver, Canada-based studio (Marvel Contest of Champions), the game features HD one-on-one battles, deep role-playing game elements and powerf
Toy of The Year (TOTY) Awards finalists unveiled

Toy of The Year (TOTY) Awards finalists unveiled

Animation, Events
The Toy Industry Association has named its 100 finalists for the 2017 Toy of the Year (TOTY) Awards. The finalists were selected from 700 nominees submitted by more than 250 companies. Twenty-five judges—including toy experts, retailers, academics and journalists—made the selections across 14 categories. (New genres this year include Action Figure of the Year, Doll of the Year, Rookie of the Year and Vehicle of the Year.) Mattel and Spin Master lead the nominations with eight and seven nods, respectively. Mattel is a finalist in the Action Figure of the Year, Active/Outdoor Toy of the Year, Game of the Year, Innovative Toy of the Year, Specialty of the Year and Vehicle of the Year categories. Mattel also received two nominations in the Doll of the Year category for its Barbie Fashionista
Disney unveils upcoming animation movie Moana’s first product line

Disney unveils upcoming animation movie Moana’s first product line

Licensing, Merchandise
Disney has unveiled its first line up of consumer products based on its upcoming animated movie Moana. The studio has detailed a collection of toy lines from the likes of Hasbro, Jakks Pacific and Posh Paws, as well as published titles and puzzles. Hasbro leads the charge with the Musical Moana of Oceania, while Jakks Pacific introduces Moana’s Magical Necklace. Posh Paws adds to the lineup with its line of Kakamora Soft Toys, while Parragon Books and Ravensburger complete the initial roll out with the Moana Movie Collection Storybook and a line of puzzles. The new collection will launch in Disney Stores across the UK, where it will feature alongside a range of figurine sets, soft toys and costumes. The upcoming movie follows the adventures of Moana, who leaves her island to embark