Tag: Jay Franco

Genius Brands ropes in key licensees for its new series

Genius Brands ropes in key licensees for its new series

Licensing
With the appointment of a trio of top-tier licensees namely The Bentex Group (apparel), Jay Franco (bedding and home décor) and H.E.R. Accessories (accessories), to create new branded products, Genius Brands continues to rope in key partners for its upcoming animated pre-school series Rainbow Rangers. The Brand is a leading media company that creates, produces and licenses children’s multimedia entertainment content and products for global broadcast, digital and retail distribution. The announcement of the new licensing partners follows recent news that Nickelodeon’s Nick Jr.  has licensed exclusive U.S. and Caribbean Basin broadcast rights for season one of Rainbow Rangers which will premiere next year. And also the appointment of Mattel Inc.'s Fisher-Price Toys as Global Master Toy P