Friday, September 22

Tag: licensing and merchandising

Brandgenuity Named Licensing Agent for Animated Series Oddbods

Brandgenuity Named Licensing Agent for Animated Series Oddbods

Licensing, Merchandise
Odd-of-the box thinking to drive licensing efforts  Leading global brand licensing agency, Brandgenuity, has been selected by One Animation as licensing agent in the US and Canada for the global smash hit animated series, Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences and more. Created and produced by CG animation studio One Animation, Oddbods has seen a dramatic expansion of its fan base over the last 12 months, particularly in North America where it broadcasts on Disney Junior and has also pulled in over 70 million views online. The property appeals to kids and tweens. “We are very excited to be working wit
Licensing Agent Dream Theatre Ties up with Smiley CO, Mr. Maker and Oggy

Licensing Agent Dream Theatre Ties up with Smiley CO, Mr. Maker and Oggy

Latest News, Licensing, Merchandise
Dream Theatre Pvt. Ltd., a brand management and licensing agency in India announced today that they have three major partnerships with Smiley CO, Mr Maker and Oggy and the Cockroaches. The strategic tie ups further consolidates Dream Theatre’s position in Entertainment and Lifestyle licensing. The Smiley CO tie-up, fortifies Dream Theatre’s Fashion and Lifestyle porfolio, The Mr Maker partnership allows Dream Theatre to take over  the Art n craft genre with the hugely popular show and  the Oggy partnership marks  the arrival of one of India’s most popular shows on Kids television on shelves in the coming months. Dream Theatre will represent the three brands in India and drive the strategy and licensing for them. The Smiley Co licensing programme is one of the foremost in the lifestyle
Genius Brands Signs Mattel’s Fisher-Price Toys as Master Toy Partner For Rainbow Rangers

Genius Brands Signs Mattel’s Fisher-Price Toys as Master Toy Partner For Rainbow Rangers

Licensing, Merchandise
Fisher-Price to Develop Comprehensive Toy Program Across Multiple Categories for the Preschool Property for Broad Retail Distribution Worldwide Genius Brands International, Inc. “Genius Brands” has signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the Company’s all-new original CGI-animated preschool series, Rainbow Rangers, marking the first licensing partnership as Genius Brands develops its global licensing program and content distribution strategy. Currently in development on season one and two with broadcasters to be announced shortly, Rainbow Rangers features an all-star team of acclaimed creators that includes Rob Minkoff, Director of Disney's Lion King, Shane Morris, who co-wrote Disney's Frozen, along with his partner Tim Mansfield and writer
The Disney Store reveals Beauty and The Beast  product line-up

The Disney Store reveals Beauty and The Beast  product line-up

Licensing, Merchandise
The Disney Store has unveiled its exclusive new line up of products inspired by the upcoming live action Beauty and the Beast movie. The film, starring Emma Watson as Belle, achieved a record breaking 128 million trailer views during its first 24 hours as it prepares to hit screens next month. Disney Store’s new collection ranges from dolls and stationery to homeware and includes the likes of poseable Belle and the Beast dolls, a golden journal – a replica of the journal used in the live action film, and limited edition products such as a fine china tea-set, featuring Mrs Potts and Chip. The collection also includes a children’s dress up range with Belle’s white celebration dress and yellow ball gown, as well as their matching accessories in the golden tree pendant and a rhinestone co
Candy Crush Expands Licensing Programme with The Point. 188

Candy Crush Expands Licensing Programme with The Point. 188

Gaming
Popular online gaming title Candy Crush is to grow its UK licensing programme through licensing specialists The Point. 188. Named as King’s extension partner, the firm will build long term sustainable partnerships between ambitious brands and innovative partners to create a range of new branded product collections. A leading interactive entertainment company for the mobile world, King offers a global portfolio of games with franchises including Farm Heroes, Pet Rescue, Bubble Witch and the popular Candy Crush title. Under the new partnership, The Point 1888 will aim to increase brand engagement and consumer touch points for the Candy crush property. “We are delighted to be partnering with King to drive the brand into new categories,” said George Birtchnell, brand manager at The Point
Entertainment One Announces New Broadcast and Licensing Partners For PJ Masks in the UK 

Entertainment One Announces New Broadcast and Licensing Partners For PJ Masks in the UK 

Licensing, Merchandise
New Partners Unveiled for Toys, Apparel, Homewares, Accessories and Back-to-School with Products Launching from July 2017 Entertainment One (eOne) proudly announces a new broadcast partner and a raft of new licensees signed for its hit preschool superhero TV property PJ Masks, as it prepares to debut the brand’s first toy line in the UK from 4th February 2017. Broadcast exposure for PJ Masks will be boosted in the UK when the series launches on Sony Pictures Television Networks' free to air channel Tiny Pop from 25th February 2017. The show currently airs on Disney Junior in the UK where it debuted in February 2016 and consistently ranks as one of the channel’s top performing shows. Leading into the 2017 toy fair period, the licensor is also delighted to confirm that VTech and LeapFrog
Interview: YouTube Pre-school Sensation ChuChu TV’s CEO & Creative Director, Vinoth Chandar

Interview: YouTube Pre-school Sensation ChuChu TV’s CEO & Creative Director, Vinoth Chandar

Animation, Headlines, Latest News
ChuChu TV is the third most subscribed YouTube Channel in the country with 7.13 billion views. Many may not know what is ChuChu TV? It is the country’s most watched children’s rhymes channel. With the motto of ‘spreading goodness among children’, ChuChu TV has become the ‘to-go’ place for kids and their parents to educate and entertain them. The century old nursery rhymes have been given a positive twist thereby inculcating the good thoughts and habits among kids. With its vibrant touch and jazzy beats, they have been the daily endeavor of feeding and pacifying children. In an exclusive interview with Animation Digital Digest’s Leo Oommen, ChuChu TV CEO & Creative Director Vinoth Chandar talks about what inspired him to start ChuChu TV and his take on the licensing and merchandisin
eOne gears up for the retail launch of Peppa Pig in India

eOne gears up for the retail launch of Peppa Pig in India

Latest News, Licensing, Merchandise
Entertainment One (eOne) today unveils plans for the retail launch of its global entertainment preschool property Peppa Pig in India, as the show begins to attract a new international audience. The award-winning TV series made a strong broadcast debut in the country in June 2016 on VOOT Kids, the VoD destination by Viacom18 for kids’ content in India. Peppa Pig has also just made its debut on Nickelodeon preschool Channel Nick Jr. India where it began to air on January 9th 2017. Building on the rising popularity of the show, eOne is readying the launch of Peppa Pig at retail and has signed the merchandizing and licensing division of Viacom18 - Viacom18 Consumer Products - to represent licensing rights for the brand across India and the Indian subcontinent. Viacom 18 recently rolled ou
Animated Series Rainbow Ruby Gets New Global Media Partners

Animated Series Rainbow Ruby Gets New Global Media Partners

Licensing, Merchandise
After its successful launch, animated series Rainbow Ruby has secured a range of new global media partners. The show is produced by CJ E&M, in association with DHX Media, which handles television sales in the US, Canada & EMEA (excluding France); and China Entertainment, which handles television sales and L&M business in China. CPLG is handling the global licensing program (excluding Asia and Latin America). “We are thrilled with the positive response to Rainbow Ruby from both broadcasters and viewers,” said Dong Sig Shin, head of animation division at CJ E&M. “The series has been well received by our current broadcast partners and we look forward to announcing new global media partners throughout the year.” Rainbow Ruby is a 3D CGI preschool animation series that fol
Viz Media signs licensing partnership for ‘Naruto’ and ‘One-Punch’ extension

Viz Media signs licensing partnership for ‘Naruto’ and ‘One-Punch’ extension

Licensing, Merchandise
Animation series ‘Naruto’ and ‘One-Punch Man’ will expand with action figures and collectibles. Viz Media has signed on a number of licensees to further extend the consumer products program for its animated series “Naruto Shippuden” and “One-Punch Man.” New partners for “Naruto” include McFarlane Toys for action figures; Zag Toys for 2.5-inch collectible figures; and CTC Food International for instant ramen, Ramune soft drinks and do-it-yourself candies. The new “Naruto” products are scheduled to be released next year. Meanwhile, new licensees for “One-Punch Man” include Funko and ThreeZero. Under the terms of the agreement, Funko will add the series to its Pop! Vinyl and Dorbz ranges as well as develop a blind box series and other accessories. Finally, ThreeZero will create a 1/6-