Tag: Licensing Programme

Licensing Agent Dream Theatre Ties up with Smiley CO, Mr. Maker and Oggy

Licensing Agent Dream Theatre Ties up with Smiley CO, Mr. Maker and Oggy

Latest News, Licensing, Merchandise
Dream Theatre Pvt. Ltd., a brand management and licensing agency in India announced today that they have three major partnerships with Smiley CO, Mr Maker and Oggy and the Cockroaches. The strategic tie ups further consolidates Dream Theatre’s position in Entertainment and Lifestyle licensing. The Smiley CO tie-up, fortifies Dream Theatre’s Fashion and Lifestyle porfolio, The Mr Maker partnership allows Dream Theatre to take over  the Art n craft genre with the hugely popular show and  the Oggy partnership marks  the arrival of one of India’s most popular shows on Kids television on shelves in the coming months. Dream Theatre will represent the three brands in India and drive the strategy and licensing for them. The Smiley Co licensing programme is one of the foremost in the lifestyle
Candy Crush Expands Licensing Programme with The Point. 188

Candy Crush Expands Licensing Programme with The Point. 188

Gaming
Popular online gaming title Candy Crush is to grow its UK licensing programme through licensing specialists The Point. 188. Named as King’s extension partner, the firm will build long term sustainable partnerships between ambitious brands and innovative partners to create a range of new branded product collections. A leading interactive entertainment company for the mobile world, King offers a global portfolio of games with franchises including Farm Heroes, Pet Rescue, Bubble Witch and the popular Candy Crush title. Under the new partnership, The Point 1888 will aim to increase brand engagement and consumer touch points for the Candy crush property. “We are delighted to be partnering with King to drive the brand into new categories,” said George Birtchnell, brand manager at The Point
eOne unveils first partners signed to PJ Masks UK Licensing Programme

eOne unveils first partners signed to PJ Masks UK Licensing Programme

Licensing, Merchandise
PJ Masks UK Retail Launch Poised for February 2017 Entertainment One (eOne) announced its first raft of UK licensing partners for its hit preschool animated superhero TV show, PJ Masks. PJ Masks launched on Disney Junior channel in the UK during February 2016 and is already proving to be a hit with both girls and boys aged 3-6 years. The show consistently features in the channel’s top 5 rated series and as a result, Disney Junior has increased PJ Masks airtime to multiple prime-slots daily Monday through to Sunday. Now, to meet the growing consumer demand in the UK, eOne is currently gearing up to the launch of the market’s PJ Masks licensing programme, targeting boys aged 4-6 years. The roll out will be spearheaded by Flair's Just Play division, which will distribute the brand’s mast