Tag: Licensing

Rubik’s Joins Forces with Fantasma Magic for New Magic Range Set

Rubik’s Joins Forces with Fantasma Magic for New Magic Range Set

Licensing, Merchandise
Rubik’s has teamed up with Fantasma Magic to create a range of exciting Rubik’s themed magic sets, following on from the massive viral success of Steve Brundage’s Rubik’s magic tricks that took him all the way to the semi-finals of 2016 Americas Got Talent, the firm revealed at New York Toy Fair. This brand-new line of magic, which is based on the Rubik’s Cube and has been developed by new Rubik’s master licensee The Smiley Company, will hit retail shelves in the US and Europe later this year and will capitalise on the growing popularity of this Cube today. “Rubik's is in the charts of several countries, including the USA as part of the top 10 best selling toys last Christmas," said Smiley CEO Nicolas Loufrani. "It is now time to grow that fabulous brand equity with some very creative
Licensing Agent Dream Theatre Ties up with Smiley CO, Mr. Maker and Oggy

Licensing Agent Dream Theatre Ties up with Smiley CO, Mr. Maker and Oggy

Latest News, Licensing, Merchandise
Dream Theatre Pvt. Ltd., a brand management and licensing agency in India announced today that they have three major partnerships with Smiley CO, Mr Maker and Oggy and the Cockroaches. The strategic tie ups further consolidates Dream Theatre’s position in Entertainment and Lifestyle licensing. The Smiley CO tie-up, fortifies Dream Theatre’s Fashion and Lifestyle porfolio, The Mr Maker partnership allows Dream Theatre to take over  the Art n craft genre with the hugely popular show and  the Oggy partnership marks  the arrival of one of India’s most popular shows on Kids television on shelves in the coming months. Dream Theatre will represent the three brands in India and drive the strategy and licensing for them. The Smiley Co licensing programme is one of the foremost in the lifestyle
L’Oreal launches Beauty and The Beast Inspired Make-up line

L’Oreal launches Beauty and The Beast Inspired Make-up line

Licensing, Merchandise
L’Oreal Paris has partnered up with Disney to create a makeup line that reflects the upcoming movie sensation. Beauty and the Beast is anticipated to be a remake of the classic Disney 1991 release, with a few twists. Starring Emma Watson, the film follows the traditional fairy tale originally published in 1740 by Gabrielle-Suzanne Barbot de Villeneuve. When the trailer for the 2017 version was released May 2016, fans of the 1991 film were ecstatic. The Beauty and the Beast makeup line will include seven lipsticks along with nail polish pairings to match each lipstick. Each lipstick and nail polish pairing is named after a character in the upcoming Disney film. The makeup will be sold individually and as an entire limited-edition collection. Sadly the collection will only be available
Sanrio signs three year partnership with Butlins for Mr Men and Little Miss

Sanrio signs three year partnership with Butlins for Mr Men and Little Miss

Licensing, Merchandise
Sanrio has teamed with the UK holiday resort Butlins to bring its cast of popular Mr Men and Little Miss characters to three destinations across the UK. The three year partnership will see Butlins incorporate Mr Men and Little Miss characters into the resort’s Just for Tots holiday activities. The initiative will bring costume character meet and greets, Mr Men and Little Miss silent cinema screenings to daily live shows and a host of Mr Men and Little Miss goodies for youngsters and families to buy on site. The campaign has been launched as part of the ongoing celebrations around Mr Men and Little Miss’ 45th anniversary. Created by Roger Hargreaves, the MR Men and Little Miss book series has sold in its millions across the globe and has introduced over 80 quirky characters to kids an
Genius Brands Signs Mattel’s Fisher-Price Toys as Master Toy Partner For Rainbow Rangers

Genius Brands Signs Mattel’s Fisher-Price Toys as Master Toy Partner For Rainbow Rangers

Licensing, Merchandise
Fisher-Price to Develop Comprehensive Toy Program Across Multiple Categories for the Preschool Property for Broad Retail Distribution Worldwide Genius Brands International, Inc. “Genius Brands” has signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the Company’s all-new original CGI-animated preschool series, Rainbow Rangers, marking the first licensing partnership as Genius Brands develops its global licensing program and content distribution strategy. Currently in development on season one and two with broadcasters to be announced shortly, Rainbow Rangers features an all-star team of acclaimed creators that includes Rob Minkoff, Director of Disney's Lion King, Shane Morris, who co-wrote Disney's Frozen, along with his partner Tim Mansfield and writer
The Disney Store reveals Beauty and The Beast  product line-up

The Disney Store reveals Beauty and The Beast  product line-up

Licensing, Merchandise
The Disney Store has unveiled its exclusive new line up of products inspired by the upcoming live action Beauty and the Beast movie. The film, starring Emma Watson as Belle, achieved a record breaking 128 million trailer views during its first 24 hours as it prepares to hit screens next month. Disney Store’s new collection ranges from dolls and stationery to homeware and includes the likes of poseable Belle and the Beast dolls, a golden journal – a replica of the journal used in the live action film, and limited edition products such as a fine china tea-set, featuring Mrs Potts and Chip. The collection also includes a children’s dress up range with Belle’s white celebration dress and yellow ball gown, as well as their matching accessories in the golden tree pendant and a rhinestone co
Candy Crush Expands Licensing Programme with The Point. 188

Candy Crush Expands Licensing Programme with The Point. 188

Gaming
Popular online gaming title Candy Crush is to grow its UK licensing programme through licensing specialists The Point. 188. Named as King’s extension partner, the firm will build long term sustainable partnerships between ambitious brands and innovative partners to create a range of new branded product collections. A leading interactive entertainment company for the mobile world, King offers a global portfolio of games with franchises including Farm Heroes, Pet Rescue, Bubble Witch and the popular Candy Crush title. Under the new partnership, The Point 1888 will aim to increase brand engagement and consumer touch points for the Candy crush property. “We are delighted to be partnering with King to drive the brand into new categories,” said George Birtchnell, brand manager at The Point
Entertainment One Announces New Broadcast and Licensing Partners For PJ Masks in the UK 

Entertainment One Announces New Broadcast and Licensing Partners For PJ Masks in the UK 

Licensing, Merchandise
New Partners Unveiled for Toys, Apparel, Homewares, Accessories and Back-to-School with Products Launching from July 2017 Entertainment One (eOne) proudly announces a new broadcast partner and a raft of new licensees signed for its hit preschool superhero TV property PJ Masks, as it prepares to debut the brand’s first toy line in the UK from 4th February 2017. Broadcast exposure for PJ Masks will be boosted in the UK when the series launches on Sony Pictures Television Networks' free to air channel Tiny Pop from 25th February 2017. The show currently airs on Disney Junior in the UK where it debuted in February 2016 and consistently ranks as one of the channel’s top performing shows. Leading into the 2017 toy fair period, the licensor is also delighted to confirm that VTech and LeapFrog
Amazon Prime India buys 100 hours of Zodiak Kids

Amazon Prime India buys 100 hours of Zodiak Kids

Licensing, Merchandise
A line-up of titles from Zodiak Kids has been sold to Amazon India, in a deal amassing to over 100 hours. As part of the deal, Amazon India has acquired all four seasons of Novel Entertainment’s Horrid Henry. “We are extremely happy to announce our collaboration with Zodiak Kids by bringing immensely popular characters like Horrid Henry to India,” said Nitesh Kripalani, director and country head at Amazon Prime Video India. “This alliance adds further volume to our existing bouquet of great kids’ programming, thus paving the way for us to have the largest exclusive selection of kids’ entertainment in India." In addition, the company has secured animation series’ Extreme Football, Street Football and Sally Bollywood, which will all launch on Amazon Prime Video in early 2017. The deal
Animated Series Rainbow Ruby Gets New Global Media Partners

Animated Series Rainbow Ruby Gets New Global Media Partners

Licensing, Merchandise
After its successful launch, animated series Rainbow Ruby has secured a range of new global media partners. The show is produced by CJ E&M, in association with DHX Media, which handles television sales in the US, Canada & EMEA (excluding France); and China Entertainment, which handles television sales and L&M business in China. CPLG is handling the global licensing program (excluding Asia and Latin America). “We are thrilled with the positive response to Rainbow Ruby from both broadcasters and viewers,” said Dong Sig Shin, head of animation division at CJ E&M. “The series has been well received by our current broadcast partners and we look forward to announcing new global media partners throughout the year.” Rainbow Ruby is a 3D CGI preschool animation series that fol