Mattel has partnered with WWE to launch a girls product line that would feature the first-ever fashion dolls and role-play items inspired by WWE’s female stars. The WWE Superstars line will be available exclusively at Toys “R” Us and will be available for pre-order online on July 24. The dolls will launch at Toys “R” Us stores across the US in September. This is the first time that female WWE wrestlers including Nikki and Brie Bella, Sasha Banks, Natalya, Chartlotte Flair, Becky Lynch, Alicia Fox and Eva Marie will have a fashion doll or role-playing line. The launch includes 12″ dolls, role-play items and action figures and is designed to give WWE’s sizeable girl fan base a new way to connect with the brand. The fashion dolls feature multiple fashions while the role-play items inclu
Mattel has unraveled its five-pronged strategic plan that will see the largest toymaker in the US make major strides in creating digital content, internet-connected toys and products that promote learning. The strategic focus was presented by CEO Margo Georgiadis whose experience of six years at Google has shaped the company’s focus since the top job became hers in January. The strategy will see the company right-size its dividend by more than half to free up resources for re-investment. According to Mattel, the investment to execute its new strategies in both capital and operating expenditures will total up to US$350 million. Moving forward, Mattel will focus on building its Power Brands including American Girl, Barbie, Thomas & Friends, Fisher-Price and Hot Wheels into 360-degree
Thanks to nearly 300 local toy industry volunteers who rolled up their sleeves a few days ago (June 8) at the annual Play Your Part LA event hosted by the Toy Industry Foundation (TIF) in partnership with National Court Appointed Special Advocate Association (National CASA). thousands of children in foster care throughout Southern California and across 10 states received the gift of nearly 50 toy companies that participated in the event through either a toy donation, sponsorship, or volunteer effort including Bandai, Educational Insights, JAKKS Pacific, Mattel, Nickelodeon, and Spin Master. Industry-wide volunteers sorted toys and wrote comforting letters of support at inspiration stations. These toys and letters were placed in special care packages that are now being shipped to 50 Nati...
US toy maker Mattel has reported 15 per cent y-o-y (year-on-year) downslide in its revenue on a constant currency basis for the quarter ended 31 March 2017. The slide would have been even more but for the growth in revenues contributed by the third world, the Asia Pacific specifically with 17 per cent and Latin America with four per cent as reported growths, as against 18 per cent and two per cent respectively on a constant. The third region that contributes to Mattel’s International Gross Sales, Europe, showed a fall of 10 per cent as reported and a decline of seven per cent on constant currency basis. The North American region that includes the US and Canada and Disney’s product line of American Girl reported 24 per cent decline in y-o-y sales. The particular region contributed $44
As Disney’s Cars and Universal’s Despicable Me head towards their release dates on June 16 and June 30 respectively, the two aren’t just looking at ticket sales. They hace prepared their licensing programmes both hinged on keeping the flame alive for young fans. For Disney’s Cars 3, that involves a licensing push across every category from toys to soup. “Some of our toy licensees include Mattel, Sphero, Thinkway, Funko and Lego,” reveals Josh Silverman, EVP of global licensing at Disney Consumer Products and Interactive Media.” In addition, we’re looking to reach new audiences through collaborations on the apparel and accessories side, with brands including Members Only, Illest, New Balance and New Era, just to name a few,” he adds. On the consumables side, licensees include Campbell
Discovery Kids has acquired broadcasting rights of the upcoming animated preschool seriesCleo& Cuquin for Latin America. Spanish children’s channel Clan TV has also acquired the same. The around one minute cartoon from Spain’s Ánima Kitchent and Mexican free-to-air broadcaster Televisa is expected to release this fall. Aimed at children between 4 to 5 year olds, the serial is based on the classic cartoon Familia Telerin that was made way back in the 1970s by José Luis and Santiago Moro. The show follows Cuquin and his big sister Cleo as he gets into trouble and she gets him out of it. On the licensing front, Mattel has already been named global master toy partner for the brand. It is set to launch a line of toys in time for the 2017 holidays. Televisa Consumer Products has also s
Mattel Creations’ new series Monster High: The Adventures of The Ghoul Squad is slated to become available exclusively on YouTube and YouTube Kids. The Adventures of The Ghoul Squad looks on as Draculaura, Frankie, Clawdeen and their friends travel to exotic locations, solve mysteries and rescue lost monsters. The 10×11-minute production marks the first full episodic series from Mattel Creations that will debut exclusively on YouTube and YouTube Kids. The show, which premieres later this year, will be offered in English, French, German, LatAm Spanish, Brazilian Portuguese and Russian. A 44-minute Monster High special is also being developed to complement the series and will be available to broadcasters and SVOD platforms. Catherine Balsam-Schwaber, Mattel’s chief content officer, said
Mattel and the Alibaba Group have inked a new strategic partnership that will aim to “re-shape the way parents in China think about play.” Under the terms of the agreement, Alibaba will help Mattel meet the growing and changing needs of Chinese consumers with an omni-channel approach spanning online-to-offline. Mattel will also utilize Alibaba’s business-to-consumer marketplace Tmall.com to market and sell its products as well as leverage the company’s media ecosystem to develop and promote educational content inspired by its brands and characters. "Play has a tremendous impact on a child's cognitive, social and emotional growth," says Margo Georgiadis, chief executive officer, Mattel. "By combining Mattel's unmatched expertise in childhood learning and development, with Alibaba's imme
Fisher-Price to Develop Comprehensive Toy Program Across Multiple Categories for the Preschool Property for Broad Retail Distribution Worldwide Genius Brands International, Inc. “Genius Brands” has signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the Company’s all-new original CGI-animated preschool series, Rainbow Rangers, marking the first licensing partnership as Genius Brands develops its global licensing program and content distribution strategy. Currently in development on season one and two with broadcasters to be announced shortly, Rainbow Rangers features an all-star team of acclaimed creators that includes Rob Minkoff, Director of Disney's Lion King, Shane Morris, who co-wrote Disney's Frozen, along with his partner Tim Mansfield and writer
Animoca Brands and Mattel have teamed up to launch a new subscription based children’s learning app inspired by Thomas & Friends. Dubbed Thomas & Friends: Read & Play, the new app offers users a range of educational content activities in the form of an e-book. The app features well-known characters from Thomas the Tank Engine, Gordon, James, Percy and more, and is available for $4.99 a month. As part of the subscription, fans will be able to unlock content and weekly updates, plus a trail version is available free of charge. The app is available for fans to download now from the App Store and Google Play.