Tag: Mattel

Mattel report 15 pc y-o-y downslide in revenue

Mattel report 15 pc y-o-y downslide in revenue

Toys and Games
US toy maker Mattel has reported 15 per cent y-o-y (year-on-year) downslide in its revenue on a constant currency basis for the quarter ended 31 March 2017. The slide would have been even more but for the growth in revenues contributed by the third world, the Asia Pacific specifically with 17 per cent and Latin America with four per cent as reported growths, as against 18 per cent and two per cent respectively on a constant. The third region that contributes to Mattel’s International Gross Sales, Europe, showed a fall of 10 per cent as reported and a decline of seven per cent on constant currency basis. The North American region that includes the US and Canada and Disney’s product line of American Girl reported 24 per cent decline in y-o-y sales. The particular region contributed $44
Disney, Universal taps toy licensees for its upcoming movies

Disney, Universal taps toy licensees for its upcoming movies

Licensing
As Disney’s Cars and Universal’s Despicable Me head towards their release dates on June 16 and June 30 respectively, the two aren’t just looking at ticket sales. They hace prepared their licensing programmes both hinged on keeping the flame alive for young fans. For Disney’s Cars 3, that involves a licensing push across every category from toys to soup. “Some of our toy licensees include Mattel, Sphero, Thinkway, Funko and Lego,” reveals Josh Silverman, EVP of global licensing at Disney Consumer Products and Interactive Media.” In addition, we’re looking to reach new audiences through collaborations on the apparel and accessories side, with brands including Members Only, Illest, New Balance and New Era, just to name a few,” he adds. On the consumables side, licensees include Campbell
Discovery Kids acquires Cleo & Cuquin for Latin America

Discovery Kids acquires Cleo & Cuquin for Latin America

Animation
Discovery Kids has acquired broadcasting rights of the upcoming animated preschool seriesCleo& Cuquin for Latin America. Spanish children’s channel Clan TV has also acquired the same. The around  one minute cartoon from Spain’s Ánima Kitchent and Mexican free-to-air broadcaster Televisa is expected to release this fall. Aimed at children between 4 to 5 year olds, the serial is based on the classic cartoon Familia Telerin that was made way back in the 1970s by José Luis and Santiago Moro. The show follows Cuquin and his big sister Cleo as he gets into trouble and she gets him out of it. On the licensing front, Mattel has already been named global master toy partner for the brand. It is set to launch a line of toys in time for the 2017 holidays. Televisa Consumer Products has also s
Mattel’s new Monster High to launch on YouTube

Mattel’s new Monster High to launch on YouTube

Animation
Mattel Creations’ new series Monster High: The Adventures of The Ghoul Squad is slated to become available exclusively on YouTube and YouTube Kids. The Adventures of The Ghoul Squad looks on as Draculaura, Frankie, Clawdeen and their friends travel to exotic locations, solve mysteries and rescue lost monsters. The 10×11-minute production marks the first full episodic series from Mattel Creations that will debut exclusively on YouTube and YouTube Kids. The show, which premieres later this year, will be offered in English, French, German, LatAm Spanish, Brazilian Portuguese and Russian. A 44-minute Monster High special is also being developed to complement the series and will be available to broadcasters and SVOD platforms. Catherine Balsam-Schwaber, Mattel’s chief content officer, said
Mattel expands toy partnership with Alibaba

Mattel expands toy partnership with Alibaba

Licensing
Mattel and the Alibaba Group have inked a new strategic partnership that will aim to “re-shape the way parents in China think about play.” Under the terms of the agreement, Alibaba will help Mattel meet the growing and changing needs of Chinese consumers with an omni-channel approach spanning online-to-offline. Mattel will also utilize Alibaba’s business-to-consumer marketplace Tmall.com to market and sell its products as well as leverage the company’s media ecosystem to develop and promote educational content inspired by its brands and characters. "Play has a tremendous impact on a child's cognitive, social and emotional growth," says Margo Georgiadis, chief executive officer, Mattel. "By combining Mattel's unmatched expertise in childhood learning and development, with Alibaba's imme
Genius Brands Signs Mattel’s Fisher-Price Toys as Master Toy Partner For Rainbow Rangers

Genius Brands Signs Mattel’s Fisher-Price Toys as Master Toy Partner For Rainbow Rangers

Licensing, Merchandise
Fisher-Price to Develop Comprehensive Toy Program Across Multiple Categories for the Preschool Property for Broad Retail Distribution Worldwide Genius Brands International, Inc. “Genius Brands” has signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the Company’s all-new original CGI-animated preschool series, Rainbow Rangers, marking the first licensing partnership as Genius Brands develops its global licensing program and content distribution strategy. Currently in development on season one and two with broadcasters to be announced shortly, Rainbow Rangers features an all-star team of acclaimed creators that includes Rob Minkoff, Director of Disney's Lion King, Shane Morris, who co-wrote Disney's Frozen, along with his partner Tim Mansfield and writer
Animoca Brand and Mattel teams up for Read & Play App

Animoca Brand and Mattel teams up for Read & Play App

Licensing, Merchandise
Animoca Brands and Mattel have teamed up to launch a new subscription based children’s learning app inspired by Thomas & Friends. Dubbed Thomas & Friends: Read & Play, the new app offers users a range of educational content activities in the form of an e-book. The app features well-known characters from Thomas the Tank Engine, Gordon, James, Percy and more, and is available for $4.99 a month. As part of the subscription, fans will be able to unlock content and weekly updates, plus a trail version is available free of charge. The app is available for fans to download now from the App Store and Google Play.
Mattel inks licensing deal with FlyFrog Kids for Barbie Furniture

Mattel inks licensing deal with FlyFrog Kids for Barbie Furniture

Licensing, Merchandise
Mattel and Delhi-based Fly Frog Kids have signed licensing agreement to launch kid’s  furniture and room accessories in India Under the agreement, FlyFrog will roll out Barbie- and Hot Wheels-branded furniture and room accessories in India. The co-founders refused to comment on investments, but said they will look to raise funds in the next 6-8 months. FlyFrog already sells kids furniture and décor products through the online channel under its own brand. It also offers customised design solutions across 13 cities for kids’ rooms. Kaul, co-founder, FlyFrog Kids, said “We are the first licensed partner in India for the furniture and room accessories category of Barbie and Hot Wheels.” These products will be co-branded as FlyFrog and Mattel’s brands’ Barbie and Hot Wheels. The company h
Toy of The Year (TOTY) Awards finalists unveiled

Toy of The Year (TOTY) Awards finalists unveiled

Animation, Events
The Toy Industry Association has named its 100 finalists for the 2017 Toy of the Year (TOTY) Awards. The finalists were selected from 700 nominees submitted by more than 250 companies. Twenty-five judges—including toy experts, retailers, academics and journalists—made the selections across 14 categories. (New genres this year include Action Figure of the Year, Doll of the Year, Rookie of the Year and Vehicle of the Year.) Mattel and Spin Master lead the nominations with eight and seven nods, respectively. Mattel is a finalist in the Action Figure of the Year, Active/Outdoor Toy of the Year, Game of the Year, Innovative Toy of the Year, Specialty of the Year and Vehicle of the Year categories. Mattel also received two nominations in the Doll of the Year category for its Barbie Fashionista
Mattel honors Ashley Graham with her very own Barbie

Mattel honors Ashley Graham with her very own Barbie

Headlines, Latest News, Top Stories
Thank you Mattel! It’s time we start appreciating women for who they are and Mattel just did that by honoring plus-size model Ashley Graham. Ashley Graham, the 29-year-old model was presented with the doll at Glamour’s Women of the Year Awards in Los Angeles on Monday night, where she was honored for her activism for inclusivity in fashion. The company is celebrating Graham for pushing fashion boundaries and promoting “a message of body positivity, self-acceptance and female empowerment.” Ashley Graham is a plus-size model that has been vocal is women accepting their body styles. The new curvy Barbie doll from Mattel, Inc. has her joining a list of the company’s “Sheroes.” Other on the list include Ava DuVernay, Emmy Rossum, Eva Chen, Gabby Douglas, Misty Copeland, and Zendaya. “We n