
Not To Scale launches domestic violence campaign
International production company Not To Scale along with directors Ralph Karam, Gustavo Karam and Juan Manuel Freire and agency BBH London has launched a domestic violence campaign for British charity Refuge.
All of them helped fund the short film which is set to British signer Frances’ popular single Grow.
The film seeks to raise awareness of domestic violence and let young women know they are not alone. The film will enable Refuge to let young women know they’re not alone, without any media spend.
The film follows the daily routine of an increasingly invisible young woman, Melanie, who is experiencing domestic violence behind closed doors and who feels that no one is there to support her, or can even see her. As the film progresses an increasingly isolated Melanie encounters a chara