One Animation has appointed Kids Station Toys as North American master toy partner for its animated comedy series Oddbods while Bentex Group has been tapped to serve as the brand’s master apparel licensee in the territory. The licensed products, including t-shirts and fashion tops, will launch in retail in fall 2018. The Kids Station agreement will see the company create a range of branded interactive electronic toys as well as collectibles, blind bags, play sets and plush accessories. Bentex Group, that includes its divisions Extreme Concepts and H.I.S. International will develop a line of kids apparel inspired by the colorful creatures in Oddbods. On top of its new North American licensing partners, One Animation has inked new European agreements across a number of categories. Co
With the 3D HD animated series Insectibles scoring top kids’ TV ratings in Germany, the series is shaping up to be the next big thing from CG studio One Animation. The show has been co-produced by KiKA, Discovery and ZDF Enterprises. Despite stiff competition from shows on Nickelodeon, Super RTL and Disney, the show came out on top of the charts in recent monthly figures for Q2 2017. “We showed our faith in Insectibles when we took the decision to put the show in our highly popular 7pm daily slot. And our faith paid off, because now it’s one of the biggest shows in Germany, and the biggest kids’ show for the latest data available from April 2017.” said Sebastian Debertin, Head of Fiction, Acquisition & Co-Production for KiKA. “Undoubtedly two of the big pulls for the show are the
Singaporean studio One Animation has started production on a new set of episodes of the award-winning kids’ animated comedy series Oddbods. It may be remembered that the order for the season was made earlier this year and as proof of the series’ popularity, the studio has already secured key broadcast partners including Turner and its flagship channels Cartoon Network and Boomerang in Latin America and across EMEA. Oddbods is a wacky CG-animated comedy series that focuses on the hilarious antics of seven distinct cute characters, with color-specific clothes that are as unique as their temperaments and attitudes. The new batch of episodes is the third overall season of Oddbods, but is technically only the second season as the first batch of episodes were released only as a digital shor
Animation Masters Summit that has been celebrating the art of animation since 1999 is gearing up to host its annual event that will be held on 5 and 6 May in Thiruvananthapuram. The two-day summit will commence with an inaugural ceremony on 5 May at 9 am. Fred Wang, vice president of the China Film Foundation and director of the board of Hong Kong International Film Festival Society will inaugurate the summit. The inaugural ceremony will be followed by sessions from masters like venture capitalist Keyur Patel, Sony Pictures Networks, VP and programming head, Ronojoy Chakraborty and renowned screenwriter Anjum Rajabali. Following the tradition, Toonz has curated a line-up of the finest experts from the industry including Abhijit Avasthi (Ad guru and Sideways Consulting founder
One Animation’s animated TV series Oddbobs has been released on Netflix in North America, Latin America, Europe, the Middle East, Africa, Australia and New Zealand. The long-form toon follows seven colorful characters as they play pranks on one another. The SVOD deal comes after a one and five-minute shorts of Oddbods garnered nearly two billion views across social media. The series’ long-form version was sold last year to broadcasters including Boomerang, Disney channels in Asia, Canal Plus in France and Africa, ITV in the UK and Boing in Italy. This past fall, ITV also signed on licensees for Oddbods with help from UK master toy partner Golden Bear. The show’s second season will also be streamed on Netflix later this summer.
One Animation, the Singapore-based CG animation studio responsible for award-winning TV series Oddbods and Insectibles, has made two important appointments to its international licensing and merchandising team with the likes of Anabel Higgin as marketing director and Pauline Hiu, VP consumer products, Asia. Both of them are experienced industry professionals who will be important people in the studio’s growing brand development team as it enters the global roll-out phase of its successful licensing program and seeks further opportunities for its properties across diverse platforms. “Oddbods is arguably our best known show and a global ratings success, but we’re also working on new material and formats for other existing shows like Insectibles, as well as new concepts,” said Sashim Parm
Odd-of-the box thinking to drive licensing efforts Leading global brand licensing agency, Brandgenuity, has been selected by One Animation as licensing agent in the US and Canada for the global smash hit animated series, Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences and more. Created and produced by CG animation studio One Animation, Oddbods has seen a dramatic expansion of its fan base over the last 12 months, particularly in North America where it broadcasts on Disney Junior and has also pulled in over 70 million views online. The property appeals to kids and tweens. “We are very excited to be working wit