As Disney’s Cars and Universal’s Despicable Me head towards their release dates on June 16 and June 30 respectively, the two aren’t just looking at ticket sales. They hace prepared their licensing programmes both hinged on keeping the flame alive for young fans. For Disney’s Cars 3, that involves a licensing push across every category from toys to soup. “Some of our toy licensees include Mattel, Sphero, Thinkway, Funko and Lego,” reveals Josh Silverman, EVP of global licensing at Disney Consumer Products and Interactive Media.” In addition, we’re looking to reach new audiences through collaborations on the apparel and accessories side, with brands including Members Only, Illest, New Balance and New Era, just to name a few,” he adds. On the consumables side, licensees include Campbell
The Goldfish Tales Animation Xperience contest from Pepperidge Farms and the New York International Children’s Film Festival is moving towards an exciting end. On April 21, Goldfish Colors will present an online awards show streaming live at goldfishsmiles.com to announce the winners. The awards show, that was announced last November, will see the winners make acceptance speeches and showcase their films. The four Grand Prize winners will each receive $5,000, and all nominees will receive an Animation Xperience gift bag of prizes. Following the ceremony, viewers can stick around for Family Viewing Night featuring a collection of shorts from award-winning directors involved with NYICFF including Oscar-nominated director PES.